In 2023, we concentrated on enhancing activation features within our data management technology. These updates underscore our dedication to expanding marketing automation capabilities and delivering impactful omnichannel communication. Throughout the year, we introduced key innovations like Mobile Push, a revamped User Interface, Email Channel integration, and an AI-powered content assistant.
CPO | Co-Founder
As we bid farewell to 2023, allow us to reflect on the remarkable strides we've made at Meiro throughout the year.
It's been an exceptional year filled with innovation and noteworthy core product updates in line with our commitment to delivering the best product for customer engagement and giving the power of data to business users.
Let's take a closer look at the highlights of Meiro's evolution in 2023:
We added the Mobile Push feature to our toolkit, allowing Meiro users to engage customers through personalized app notifications directly from the CDP interface.
Explore more use cases for Mobile Push →
We redesigned the Meiro CDP interface for more clarity and improved usability, making it more intuitive with a user-friendly side menu and navigation bar.
In 2023, Meiro introduced a new built-in Email marketing channel, allowing users to effortlessly manage email marketing campaigns from start to finish without leaving the Meiro interface:
Explore more use cases for Email channel →
Another addition to the core fetures were Lookalike Segments. These are specifically designed to enhance your marketing campaigns by broadening your reach and boosting conversion rates.
What sets Meiro's Lookalike Segments apart from traditional lookalike modeling in 3rd-party advertising platforms are the following key advantages:
Explore more use cases for Lookalike Segments →
Save time with content creation and get inspired by suggestions from an AI-powered tool built into native channels in Meiro CDP.
Practical tips:
We've also introduced a powerful enhancement that simplifies workflows: a set of sources, events, attributes, and stitching rules that the system automatically generates once your channel is configured correctly.
This upgrade brings significant benefits to the table:
We've embraced server-side Google Tag Manager for more robust and reliable data handling. Here are the gains:
We've added a simulated environment for safe and effective attribute testing, enabling the opportunity to refine attributes and minimize errors before going live.
We've streamlined the extraction of customer events. Here's why it is good news:
We continue building connectors, loaders, and webhooks to ensure smooth operations and data exchange. Here are some of the most prominent ones we've added in 2023:
We're pleased to share that Meiro CDP now seamlessly supports Kubernetes!
This integration simplifies the deployment process, making it easier for businesses to manage and scale their customer data platform effortlessly. With Kubernetes compatibility, Meiro CDP ensures a smooth, flexible, and efficient experience for the users.
2023 was a year of progress that was made possible with invaluable feedback from our clients and partners.
We appreciate your trust and look forward to continuing our innovation journey together in the years ahead!
If you wish to learn even more about the improvements and product updates made in 2023, visit our documentation.
With Meiro, brands can use customer data to improve customer experience and marketing campaign performance, maximizing customer satisfaction and business profitability.
Spread the love:
Pavel stands behind all the smooth operations and business growth. You would run into him in the queue at airports rather than in one place. Besides that, he enjoys chess, boxing, and history.