The era of personalization is upon us, but it’s under-delivered…so far. With the right mix of tools, meaningful marketing personalization is possible. However, it tends to involve several teams and too much time. Customer data platforms (CDPs) are set to change...
First, just a fair warning that this piece goes into a bit of detail of what goes under the hood – and gets a bit jargon-y – about how we work with data and how we built Meiro data layer the CDP runs on. Integrations, Integrations, Integrations Meiro CDP...
It’s been a labour of love, but Meiro – our new Customer Data Platform (CDP) is ready for action. Our goal with Meiro is pretty straightforward – we want to empower businesses to maximize the potential of their first-party data. To do that, we built Meiro...
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