The Business Value of a Customer Data Platform

The Business Value of a Customer Data Platform

The era of personalization is upon us, but it’s under-delivered…so far. With the right mix of tools, meaningful marketing personalization is possible, but it tends to involve several teams and too much time. Customer data platforms (CDPs) are set to change that...
Under the hood of a Customer Data Platform

Under the hood of a Customer Data Platform

First, just a fair warning that this piece goes into a bit of detail of what goes under the hood – and gets a bit jargon-y – about how we work with data and how we built Meiro data layer the CDP runs on. Integrations, Integrations, Integrations It’s worth...
What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

First things first A Customer Data Platform (CDP), so far, is a marketing tool that has escaped definition. There are a lot of ideas out there as to what a CDP should be, do, and look like, but the technology is still young, and we’re only beginning to define what a...
Meiro is here!

Meiro is here!

It’s been a labour of love, but Meiro – our new Customer Data Platform (CDP) is ready for action. Our goal with Meiro is pretty straightforward – we want to empower businesses to maximize the potential of their first-party data. To do that, we built Meiro...