In recent years privacy regulations are springing up like mushrooms after the rain – GDPR, PDPA, CCPA to name just a few. Ever since the Cambridge Analytica scandal our personal privacy has made the headlines. And the governments reacted. The story started in...
Choosing the right Customer Data Platform (CDP) can be a challenging task. CDP often gets mistaken for other marketing tools that simply send emails and collect data from e-commerce sites. So, what exactly is a CDP and what do they have to offer? What is a Customer...
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