Elina Safargulova

Eli joined Meiro to take care of digital and content marketing satisfying her passion for communications and interest in MarTech and CX. In her free time she nerds out on biopsychology, hikes, and is a proud plant mama.

6 Ways to personalize your push notifications with CDP data insights

In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.

Ad efficiency in the age of connected customer data

At the recent Big Data & AI World event, Meiro had the opportunity to sit down with a panel of experts in adtech to discuss advertising efficiency, the future of it in the post-cookie world, and what’s happening in the privacy space.