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The Business Value of a Customer Data Platform

The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved – but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.

What is a Customer Data Platform (CDP)?

One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product’s developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.