News from the world of data
CDPs and DMPs aren’t competitors, they’re complementary. Here are just a few of the benefits of both CDPs and DMPs.
This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s how a customer data platform (CDP) can help you get it right in 2019.
End of October was all hands on deck busy. We had an incredible couple of days at Big Data Week Singapore supporting live track of workshops and panels by She loves data. Great opportunity to highlight female leaders in the industry.
The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved – but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.
One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product’s developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.