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News from the world of data
What is a Customer Data Platform (CDP)?
One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product’s developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.
PDPA: Why every business in Singapore needs to take data more seriously!
99% of all enterprises in Singapore are small-medium enterprises is quite an astonishing fact – if you’re a business owner of such an enterprise in Singapore, the latest news of legislation regarding data regulation is worth taking immediate action – or you might just have to face the consequences.
Click and Mortar – The new reality for retail
It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few years.
Banks Vs Fintech: How banks can turn competition into an opportunity with CDP
The rise of fintech it seems is only just beginning. According to a study by Google, the worldwide digital financial services market is set to hit $786 billion in 2021, and in Singapore alone is set to hit $130 billion. Should such exponential growth be reason enough for banks to be worried?
Of ballpoint pens & digital transformations: Lessons your brand can learn from Muji’s collapse
This is the story of my quest to find a way to buy my favourite pen, the trials, tribulations and lessons I learned along the way. All of which I hope can help can teach a thing or two to brands in their own journey to the digital realm.
