News from the world of data
How Apple did (not) kill a 330B$ industry
The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.
Customer Experience – The unlikely cure to the slowdown
The studies showed that CX Leaders performed better than the laggards, and even came out on top as compared to the broader market.
The CRM is dead. Long live the CDP.
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
Why Every CMO Needs To Be A Wartime CMO Today
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
Digital Transformation In 2020. From Buzzwords To Business Reality
Smarter marketers in 2020 must foresee the eventual demise of first-party cookies too and the necessity of using CDPs to organically and ethically gather consumer data.