News from the world of data
The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.
The studies showed that CX Leaders performed better than the laggards, and even came out on top as compared to the broader market.
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
Smarter marketers in 2020 must foresee the eventual demise of first-party cookies too and the necessity of using CDPs to organically and ethically gather consumer data.