News from the world of data
If your business isn’t revolving around customer experience, we think it’s time you get in the game.
Why everyone needs a data strategy and how to build one. Here’s a summary of tried-and-tested strategies, best practices and real-world perspectives from our speakers.
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?
In this session, discover what it really means to deliver a customer experience that really matters.
CDPs and DMPs aren’t competitors, they’re complementary. Here are just a few of the benefits of both CDPs and DMPs.