Meiro blog
Business
Data
Marketing
News
News from the world of data
Survival guide for the 3rd party cookie apocalypse
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
10+1 Reasons Why You Should Not Be Building a Customer Data Platform (CDP)
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
Web Tracking in 2019, a Seismic Shift in Customer Analytics
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
Data management primer: cloud, on-prem and everything in between
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
Don’t rely on Marketing Cloud to Activate Your Customer Data
Customer data platforms are doing now what marketing clouds have promised for a decade – real-time customer data activation based on rich customer profiles.
