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News from the world of data
The future of advertising & how you can pivot without cookies (not just as a publisher)
Learn about the future of advertising and business in the post-cookie worked from this eminent panel. Hosted by Gavin Floyd, Head of Consultancy at Breathe APAC, the panel also included personalities from across the industry such as Devendra Shivhare – Head of Engineering at SPH, John Thankamony – Client Partner at Dentsu, and Rica Raubenheimer – Digital Product Manager at South China Morning Post.
How to gain customer loyalty and use data to drive marketing ROI
Manish Gambhir from Meiro & Ajit Pawar from Adjust spoke with Shantanu Dasgupta and presented essential concepts for their audience to learn more about how they could ensure their digital transformations showed results.
Survival guide for the 3rd party cookie apocalypse
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
10+1 Reasons Why You Should Not Build a Customer Data Platform (CDP)
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
Web Tracking in 2019, a Seismic Shift in Customer Analytics
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
