News from the world of data
Web Tracking in 2019, a Seismic Shift in Customer Analytics
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
Data management primer: cloud, on-prem and everything in between
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
Don’t rely on Marketing Cloud to Activate Your Customer Data
Customer data platforms are doing now what marketing clouds have promised for a decade – real-time customer data activation based on rich customer profiles.
Under the hood of a Customer Data Platform (CDP)
DATA NERD ALERT! So far we have focused on the business problems from the point of view of marketers and business problem owners. In this post, we let you in on the magic that happens under the hood. Our CTO will walk you through our approach to data engineering as connectivity is a critical function of a Customer Data Platform.