News from the world of data
Customer data platforms are doing now what marketing clouds have promised for a decade – real-time customer data activation based on rich customer profiles.
DATA NERD ALERT! So far we have focused on the business problems from the point of view of marketers and business problem owners. In this post, we let you in on the magic that happens under the hood. Our CTO will walk you through our approach to data engineering as connectivity is a critical function of a Customer Data Platform.