News from the world of data
6 Ways to personalize your push notifications with CDP data insights
In this article, we present 6 best practices for personalizing mobile push notifications like a pro in 2023. Read on to learn how you can utilize data brought to you by Customer Data Platform to craft bespoke and relevant user journeys with mobile app messages.
Ad efficiency in the age of connected customer data
At the recent Big Data & AI World event, Meiro had the opportunity to sit down with a panel of experts in adtech to discuss advertising efficiency, the future of it in the post-cookie world, and what’s happening in the privacy space.
Case study: How a CPG brand solved the third-party cookie problem
This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this last part of the series, we have Harish from Ameex share a case study...
The Apple Email Tracking Block – And a new strategy for your email analytics
Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.
Beat the 3rd party cookie ban, here’s the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.