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News from the world of data
How to gain customer loyalty and use data to drive marketing ROI
Manish Gambhir from Meiro & Ajit Pawar from Adjust spoke with Shantanu Dasgupta and presented essential concepts for their audience to learn more about how they could ensure their digital transformations showed results.
The new Google Analytics 4 – Big change for marketers?
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today’s web world?
Which type of a tech marketer are you?
There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.
What happens when Email Marketing meets the power of First-Party Data
Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard – Email Marketing. The email has stubbornly stayed alive and relevant.
Welcome to Marketer’s diary!
Meet Vera and her marketer’s diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it’s a guide through CDP.
