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Case study: How a CPG brand solved the third-party cookie problem
This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this last part of the series, we have Harish from Ameex share a case study...
The Apple Email Tracking Block – And a new strategy for your email analytics
Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.
Beat the 3rd party cookie ban, here’s the plan
Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.
How to gain customer loyalty and use data to drive marketing ROI
Manish Gambhir from Meiro & Ajit Pawar from Adjust spoke with Shantanu Dasgupta and presented essential concepts for their audience to learn more about how they could ensure their digital transformations showed results.
The new Google Analytics 4 – Big change for marketers?
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today’s web world?
