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News from the world of data
The new Google Analytics 4 – Big change for marketers?
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today’s web world?
Which type of a tech marketer are you?
There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.
What happens when Email Marketing meets the power of First-Party Data
Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard – Email Marketing. The email has stubbornly stayed alive and relevant.
Welcome to Marketer’s diary!
Meet Vera and her marketer’s diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it’s a guide through CDP.
What does the next decade have in store for the marketers?
One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.
