News from the world of data
It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.
An idea of building your own customer data platform came into your mind? Have you thought about the risks you will need to expose yourself, the efforts you will need to give, and how much time it will consume? If not, you need to read this!
Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.
What are the standard options for data management? It’s either renting a cloud or building your own on-premise. Learn more about its pros and cons.
Customer data platforms are doing now what marketing clouds have promised for a decade – real-time customer data activation based on rich customer profiles.