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What is a Customer Data Platform (CDP)?

One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product’s developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.

How to seize opportunities as a next-gen retailer

https://youtu.be/KbJojVprQGs As the world slowly reopens, and retail with it – how can retailers continue to capitalise on their investments into digital transformation? The question today is no longer about moving from offline to online but about staying online and...

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