The CRM is dead. Long live the CDP.

The CRM is dead. Long live the CDP.

Sure, Customer Data Platforms (CDP) are all the buzz in the Martech world. But at Meiro, we’re still often asked the question: “What’s the difference between a CDP and a CRM? Don’t they serve the same purpose?” So let’s be clear. There is a difference. Quite a big...
Why Every CMO Needs To Be A Wartime CMO Today

Why Every CMO Needs To Be A Wartime CMO Today

There’s no doubt that what we are living through right now, is a black swan event – defined as ‘an event that cannot be predicted, and that changes the course of the future in every aspect’. Can CMOs arm themselves with data and the power of online, to prepare...