How Apple did (not) kill a 330B$ industry

How Apple did (not) kill a 330B$ industry

After the big January blowout full of clickbait-ey headlines about Google killing cookies, (yes, for most marketers that’s still an open emotional wound) which we debunked for you here, we are in for another treat, my friends! If you read the advertising media...
Customer Experience – The unlikely cure to the slowdown

Customer Experience – The unlikely cure to the slowdown

Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession. Their fear was fuelled by several valid reasons – China’s economic deceleration, the US-China Trade War and slower global industrial...
The CRM is dead. Long live the CDP.

The CRM is dead. Long live the CDP.

Sure, Customer Data Platforms (CDP) are all the buzz in the Martech world. But at Meiro, we’re still often asked the question: “What’s the difference between a CDP and a CRM? Don’t they serve the same purpose?” So let’s be clear. There is a difference. Quite a big...
Why Every CMO Needs To Be A Wartime CMO Today

Why Every CMO Needs To Be A Wartime CMO Today

There’s no doubt that what we are living through right now, is a black swan event – defined as ‘an event that cannot be predicted, and that changes the course of the future in every aspect’. Can CMOs arm themselves with data and the power of online, to prepare...
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