First things first – what is a CDP? A Customer Data Platform (CDP), so far, is a marketing tool that has escaped definition. There are a lot of ideas out there as to what a CDP should be, do, and look like. However, the technology is still young, and we’re only...
That Singapore is a major regional & international business hub is news to no one. But the fact that 99% of all enterprises in Singapore are small-medium enterprises is quite an astonishing fact – if you’re a business owner of such an enterprise in Singapore, the...
It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few...
Only a few years ago, if you thought about personal finance, you thought banks – the go-to for everyday banking, insurance, mortgages and more. But cut to 2021, and the financial spotlight has quickly been taken over by fintech. Now it seems like it is Banks vs...
What your brand can learn from my hunt for my favourite pen Everyone has a favourite something from that specific favourite somewhere – their daily cuppa or their t-shirts. For me, it was my favourite ballpoint pen from Muji. Nice, smooth, brandless, and the perfect...
After the big January blowout full of clickbait-ey headlines about Google killing cookies, (yes, for most marketers that’s still an open emotional wound) which we debunked for you here, we are in for another treat, my friends! If you read the advertising media...
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