What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

First things first – what is a CDP? A Customer Data Platform (CDP), so far, is a marketing tool that has escaped definition. There are a lot of ideas out there as to what a CDP should be, do, and look like. However, the technology is still young, and we’re only...
Click and Mortar – The new reality for retail

Click and Mortar – The new reality for retail

It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few...
How Apple did (not) kill a 330B$ industry

How Apple did (not) kill a 330B$ industry

After the big January blowout full of clickbait-ey headlines about Google killing cookies, (yes, for most marketers that’s still an open emotional wound) which we debunked for you here, we are in for another treat, my friends! If you read the advertising media...
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