This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this second part of the series, we have our very own Director, Consulting...
This is part of a three-part blog series that covers our workshop we call “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this first article, we have Neil, our in-house Cookie Master, explain what an HTTP cookie is, what this third-party cookie ban is...
Marketing conditions are changing on a daily, due to technological, socio-economic, or even political factors. Businesses are still adjusting to digital transformations in the ‘new’ world. But as complexities mount, how can marketers define real success? How can they...
It’s quite a bit of a clickbait to say that Google killed the cookie. What’s more apt would be that Google made a landmark move against bad cookies – in favour of user privacy. The truth is, the crackdown is focused solely on 3rd party cookies, which according to us...
This is not to say, you don’t need a CDP. You probably do. If you are not sure why read this article. This is simply a summary of our years of experience building one, distilled into a Q&A article that is hopefully as fun as it is informative. In essence, this is...
Tectonic Collision and User Privacy There are two major trends we have witnessed recently. First, internet privacy being driven by its users, which proliferate through the rise of ad blockers. These naturally also limit the tracking of users by third-party...
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