What are the common options for data management? The initial split is pretty simple. It’s either renting a cloud or building your own on-premise. Cloud computing is defined as the on-demand computational power and storage available to multiple users without them...
If you think a marketing cloud (MC) can solve all your customer data problem once and for all, you may need to think again. We’ve been talking about this piece in MarTech Today by Tasso Argyros since it came out, because it just nails it on the topic of unified data...
First, just a fair warning that this piece goes into a bit of detail of what goes under the hood – and gets a bit jargon-y – about how we work with data and how we built Meiro data layer the CDP runs on. Integrations, Integrations, Integrations Meiro CDP...
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