Ad efficiency in the age of connected customer data

Ad efficiency in the age of connected customer data

Today, the average customer journey involves anywhere between 20 to 500+ touchpoints, so the struggle is definitely real for marketers trying to stay on top of their game whether it’s about navigating all the industry shifts, managing the adtech stack, or unlocking...
Beat the 3rd party cookie ban, here’s the plan

Beat the 3rd party cookie ban, here’s the plan

Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the ‘new normal’ of data soon to be replaced with an oncoming cookie apocalypse. After all, with just a year more until Google finishes what they set out to do – ending...