This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this last part of the series, we have Harish from Ameex share a case study...
This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers. As announced at Apple’s Worldwide Developers Conference (WWDC), a few of the updates regarding increased privacy of...
Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the ‘new normal’ of data soon to be replaced with an oncoming cookie apocalypse. After all, with just a year more until Google finishes what they set out to do – ending...
Marketing conditions are changing on a daily, due to technological, socio-economic, or even political factors. Businesses are still adjusting to digital transformations in the ‘new’ world. But as complexities mount, how can marketers define real success? How can they...
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years. Starting out as a very simple system capable of measuring visits to your site, the tool has come a long way. Since its tumultuous acquisition...
There are only a million ways to build a martech stack. But of course, you knew that, you marketing-pro you. But what you probably didn’t know, is that much like those posts you’ve seen online where owners and pets begin to look alike – that martech stacks are made by...
Recent Comments