by Azrin Hamdan | 01.12.2020
Marketing conditions are changing on a daily, due to technological, socio-economic, or even political factors. Businesses are still adjusting to digital transformations in the ‘new’ world. But as complexities mount, how can marketers define real success? How can they...
by Pavel Bulowski | 30.10.2020
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years. Starting out as a very simple system capable of measuring visits to your site, the tool has come a long way. Since its tumultuous acquisition...
by Pavel Bulowski | 06.10.2020
There are only a million ways to build a martech stack. But of course, you knew that, you marketing-pro you. But what you probably didn’t know, is that much like those posts you’ve seen online where owners and pets begin to look alike – that martech stacks are made by...
by Dominika Vamberska | 04.09.2020
Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard – Email Marketing. Often thought to reach its demise over the last few years, Email has stubbornly stayed alive and relevant. And in 2020, it has become a level...
by Vera Nguyenova | 19.04.2020
Hey there! Welcome to my diary, I am Vera and I am an ordinary full-stack marketer. Let’s “meet” on this page on a regular basis. I will for your benefit do my best to share my daily struggles in marketing. You know, the good, the bad and the ugly. Like when you buy a...
by Pavel Bulowski | 04.03.2020
Last Thursday, we invited Terry Williams (VP, Product and Marketing from MyRepublic ID), Yosuke Miki from Hakuhodo, Debojyoti Sanyal from KFC, and Pavel Bulowski representing Meiro to explore the current marketing challenges they face and explore various trends that...
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