Beat the 3rd party cookie ban, here’s the plan

Beat the 3rd party cookie ban, here’s the plan

Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the ‘new normal’ of data soon to be replaced with an oncoming cookie apocalypse. After all, with just a year more until Google finishes what they set out to do – ending...
The new Google Analytics 4 – Big change for marketers?

The new Google Analytics 4 – Big change for marketers?

Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years. Starting out as a very simple system capable of measuring visits to your site, the tool has come a long way. Since its tumultuous acquisition...
Which type of a tech marketer are you?

Which type of a tech marketer are you?

There are only a million ways to build a martech stack. But of course, you knew that, you marketing-pro you. But what you probably didn’t know, is that much like those posts you’ve seen online where owners and pets begin to look alike – that martech stacks are made by...