The new Google Analytics 4 – Big change for marketers?

The new Google Analytics 4 – Big change for marketers?

Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years. Starting out as a very simple system capable of measuring visits to your site, the tool has come a long way. Since its tumultuous acquisition...
Which type of a tech marketer are you?

Which type of a tech marketer are you?

There are only a million ways to build a martech stack. But of course, you knew that, you marketing-pro you. But what you probably didn’t know, is that much like those posts you’ve seen online where owners and pets begin to look alike – that martech stacks are made by...
Welcome to Marketer’s diary!

Welcome to Marketer’s diary!

Hey there! Welcome to my diary, I am Vera and I am an ordinary full-stack marketer. Let’s “meet” on this page on a regular basis. I will for your benefit do my best to share my daily struggles in marketing. You know, the good, the bad and the ugly. Like when you buy a...
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