Reflect on your morning and the first moment you picked up your phone today. What was the very first thing you saw? It could have been a new message or email, breaking news, or Black Friday promo code — no matter what it was — what matters is that you have most...
Today, the average customer journey involves anywhere between 20 to 500+ touchpoints, so the struggle is definitely real for marketers trying to stay on top of their game whether it’s about navigating all the industry shifts, managing the adtech stack, or unlocking...
This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this last part of the series, we have Harish from Ameex share a case study...
This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers. As announced at Apple’s Worldwide Developers Conference (WWDC), a few of the updates regarding increased privacy of...
Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the ‘new normal’ of data soon to be replaced with an oncoming cookie apocalypse. After all, with just a year more until Google finishes what they set out to do – ending...
Marketing conditions are changing on a daily, due to technological, socio-economic, or even political factors. Businesses are still adjusting to digital transformations in the ‘new’ world. But as complexities mount, how can marketers define real success? How can they...
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