Taky slýcháte ze všech stran, že dochází k transformaci digitálního marketingu? Do světla reflektorů přichází customer data platformy (CDP), ale jak se liší od tradičního CRM? A jak konec cookies třetích stran ovlivní digitální prostor? A tom všem se budeme bavit na...
In this Digital Era, almost every company must have more than 1 channel to interact with their customers. In each channel, there must be various activities which every company does to increase the customers’ interaction and engagement. Imagine that 1 customer...
This workshop has ended, but you can watch the recording of it above 👆 85% of your current digital marketing activities will be useless. That’s like throwing $85,800 of your digital marketing budget straight into the bin (if your budget is $100,000/month). You’re...
Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face...
E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran. Celé téma email marketingu je...
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