[Singapore] Data Strategy – Why Everyone Needs a Data Strategy and How to Build One

8:30 am
The Hive Carpenter 36 Carpenter St, Singapore 059915
data strategy

“Data and analytics are the key accelerants of an organization’s digitization and transformation efforts.” – Gartner

Building a strategy around data has now become one of the top priorities on an organization’s to-do list. Businesses know that in order to succeed, they have to take advantage of this opportunity and build a framework that allows data and analytics to fit into the larger structure of the business.

However, with technology evolving so quickly each day, it can be challenging to know the right decisions to make. And businesses often miss out on unlocking the full potential of what data can do for them.

In this morning session, take a step closer in understanding the possibilities and considerations of how to use data in practice. Listen to our speakers talk about tried-and-tested strategies, best practices and real-world perspectives to help you build your data strategy.

Detailed schedule:

  • Registration starts: 8:30 AM
  • Coffee & Networking: 8:30 AM –  9:00 AM
  • Panel discussion: 9:00 AM – 10:00 AM
  • Coffee & Networking: 10:15 AM


Trishe Goh

Trishe heads the Digital Strategy team at Happy Marketer. She leads strategy & consulting for regional enterprise accounts in diverse industries, from international brands such as Standard Chartered Bank to local heavyweights like SMRT.

On top of that, Trishe leads the sales function and has helped brands such as CapitaLand Retail, Grab, NTUC Income orchestrate digital marketing solutions which are deeply rooted in data and analytics.

Ken Ling

Ken is currently the head of digital marketing of Esplanade. He’s tasked to oversee Esplanade’s digital transformation journey and position Esplanade as the leading digital performing arts centre. Ken has also worked extensively in large MNCs and boutique agencies to spearhead digital marketing and innovation for strong equity brands across Financial Institutions, Consumer Electronics and Government industries.

Quitterie Marque

Quitterie is currently General Manager, Data Analytics for International SOS globally. She is leading a team combining historic business intelligence and new analytics capabilities. She is also a key executive of the new digital innovation center set up in conjunction with EDB.

She is working hard at integrating business and technology teams, delivering successful projects with streets-smart agility and always has a people-centric approach.

She has 16 years of experience alternating between IT and Healthcare industries with a global career spanning from Singapore, France, the US, Vietnam and Mexico.

Pavel Bulowski

Pavel has deep experience in Adtech environment, being an advocate for data-driven decision making in organisations. He’s been always passionate about the online world. With hard work, he gained knowledge of the modern digital landscape and helps to guide organisations through the now so common digital transformation and advise them on how to use customer data to drive better results.

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