Mei is currently the Head of Digital for Shell’s Commercial Lubricants business in Asia Pacific and Middle East where she is responsible for developing and executing a long term strategy and digital transformation vision for the region. Prior to joining Shell, Mei was the Head of Digital & Marketing Services for The Esplanade Co Ltd and has also dabbled in the start-up world, having headed up branding and marketing for a social media marketing start-up based in Silicon Beach, California. An arts student by training, Mei is still amazed that what started as an academic curiosity in pop culture and digital media has evolved into an exciting career journey for her.

Eugene has more than a decade of business advisory experience across the Telco, Government, Hospitality, Consumer Electronics and Healthcare sectors. With consulting expertise across commercial strategy, marketing analytics, operations and technology, Eugene has been instrumental in helping global brands like Samsung, IHG, Abbott, Shell and Starbucks switch on growth in a data-driven, digital first world. At Kantar Consulting, Eugene heads the Digital and Marketing Effectiveness Practice in South-east Asia.

Prior to Kantar Consulting, Eugene was the Managing Director of Iris Concise Singapore, the management consulting arm of Iris, a global creative and innovation agency. His key projects include the development of an innovation roadmap for marketing and sales for a hospitality client, design of an omni-channel marketing strategy for a technology client, development of a data and CRM strategy for a consumer electronics client and the design of a new customer experience for a healthcare client.

Eugene holds an M.B.A from INSEAD and graduated with 1st class honours in Computing from NUS. He also completed the Executive Program for Growing Companies at Stanford Business School and is a certified Lean Six Sigma Black Belt practitioner.

Pavel has a deep experience in Adtech environment, being an advocate for data driven decision making in organisations. He’s been always passionate about online world. With a hard work he gained knowledge of the modern digital landscape and helps to guide organisations through the now so common digital transformation and advise them how to use customer data to drive better results.

Shantanu has over a decade long experience in the communication industry working in multiple organizations like JWT, McCann and ADK across the APAC region, spearheading the strategy of brands ranging from Nokia, Nestle, Coca-Cola, Toyota, FairPrice amongst others.

Through his current role at ADK, he has helped the company realize a fair share of its revenue and recognition ambitions across key Asian markets.

As a young and passionate leader, he is now focusing on supporting the positive transformation of ADK into a high performance company that is future facing both in its sensibilities and its solutions.

He is also been an active member and contributor to a multitude of creative effectiveness programmes across Asia.