Personalization made simple

Build meaningful connection with your customers by leveraging 1st-party data to personalize their experiences across marketing channels and maximize conversions, CLV and ROI.

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Embedded web banners

This format in CDP allows you to serve highly personalized messages displayed as native content on your website (all the device types). Banners are synced to the web page layout of other adjacent product/service listings on a website, giving a unique message to the chosen audience segment. As the format seamlessly merges within the page layout, the recommendation nudge takes away the feeling of “advertised promotions”.

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Pop-up banners

This is an ‘unmissable’ format designed to carry personalized messages that require an immediate call to action from the customers. Creating a positive disruption to a missed CTA, pop-up banners enable users to re-navigate their customer journey and help businesses optimize low-hanging fruits with a distinctive messaging approach on all types of devices. It’s highly effective for repeat website visitors for simplifying their product discovery based on previous interactions.

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Push notifications

Push notifications are enabled on brand mobile apps, to push out relevant information to customers even while they are not actively engaging with any brand channel. With the help of a CDP, you can work with multiple custom-defined attributes to deliver deeply personalized messaging, that can be additionally enriched with predictive insights. Push notifications offer a powerful form of engagement in the mobile-first ecosystems businesses today operate in. They also allow a very high degree of flexibility in terms of timing the messaging irrespective of the users’ “activeness”.

Learn more about Mobile Pushlong-arrow-orange

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Email marketing

Meiro empowers businesses with real-time insights on customer behavior, enabling personalized email campaigns. Through predictive analytics, businesses can proactively win back potential churners. Meiro also facilitates timely and relevant messaging for customer loyalty, including product recommendations, replenishment reminders, and abandoned cart recovery.

Learn more about Native Email Channel

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Explore our use cases

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Product recommendations

Enhance customer experience with timely and relevant product recommendations, to drive higher customer lifetime value.

  • Leverage a broad range of behavioral signals
  • Design your own algorithm or use out of the box recommendations
  • Integrate with professional solutions or data science environment
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Product replenishment

Let customers who have previously purchased a product know when it is time to replenish their goods and encourage repeated purchase.

  • Trigger automated email/web banner/push to notify customer before their product runs out
  • Dynamically personalized product recommendations
  • Utilize social or programmatic channels to follow up with retargeting campaigns
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Churn management

Leverage behavior signals from multiple devices to create rich customer identity and offer your customers only the most relevant products.

  • Tailor recommendation models for each customer
  • Incorporating live checks for stock availability
  • Trigger specific campaigns aimed to increase customer engagement — email, push, ads.
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Personalize customer experiences in real time

Meiro Audience API

Using the Audience API, leverage insights into customer behavior, purchase history and affinities to dynamically show them the products they most likely to purchase based on their profiles.


Customizable
Customizable

The queries can be set based on specific business objectives (Ab Bskt., replenishment, promoting house brands etc.).

Real time
Real time

Once the queries are set, the findings are generated almost instantly with every new interaction.

Built for volume
Built for volume

The Audience API is designed to deliver even in a high volume customer data environment.

Automated
Automated

Once set up, the recommendation and the activation is automated for seamless management and CX.

Grab a free copy of personalization guide

Explore our curated insights on personalization: customer data and consent management, complex identity resolution, expanding beyond your tech stack, and leveraging a CDP for enhanced personalization.

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