First things first – what is a CDP? A Customer Data Platform (CDP), so far, is a marketing tool that has escaped definition. There are a lot of ideas out there as to what a CDP should be, do, and look like. However, the technology is still young, and we’re only...
The future is cookieless, and that’s an inevitable fact. There were nearly 500 people that found this topic crazy relevant right now that they wanted to hear it live on this webinar. But whether it becomes an advertising hellscape or a paradise depends on how...
Marketing conditions are changing on a daily, due to technological, socio-economic, or even political factors. Businesses are still adjusting to digital transformations in the ‘new’ world. But as complexities mount, how can marketers define real success? How can they...
What your brand can learn from my hunt for my favourite pen Everyone has a favourite something from that specific favourite somewhere – their daily cuppa or their t-shirts. For me, it was my favourite ballpoint pen from Muji. Nice, smooth, brandless, and the perfect...
Meiro is excited to announce a new partnership with ADA Asia – a data and artificial intelligence marketing agency with a strong presence across multiple markets in Asia (Malaysia, Indonesia, Thailand, Philippines, Singapore, South Korea, Cambodia, Sri Lanka,...
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