Choosing the right Customer Data Platform (CDP) can be a challenging task. CDP often gets mistaken for other marketing tools that simply send emails and collect data from e-commerce sites. So, what exactly is a CDP and what do they have to offer? What is a Customer...
Data is important to businesses. Data governance and compliance are critical to businesses. Data privacy breaches have dire implications on both the bottom line and reputation. Over $1.29 million fines issued in Singapore this year and a company can face up to €20...
What are the common options for data management? The initial split is pretty simple. It’s either renting a cloud or building your own on-premise. Cloud computing is defined as the on-demand computational power and storage available to multiple users without them...
When it comes to customer data security and control, the foremost question that comes to mind is the location. Is it cloud or is it in a private data centre? And if cloud, what kind of cloud? Because it is being discussed at length, it clearly matters to people both...
If you think a marketing cloud (MC) can solve all your customer data problem once and for all, you may need to think again. We’ve been talking about this piece in MarTech Today by Tasso Argyros since it came out, because it just nails it on the topic of unified data...
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