Reactivate dormant high-value customers
Owner · CRM team
2,847 of 4,000 reactivations
71% · ends Jun 30
Operator
Ask questions, inspect analyses, and review Operator-proposed changes for Engage.
Completed
Completed
Suggestions
Engage
Goals
Track progress against the business outcomes your team has committed to this quarter.
Lower email opt-out rate
Owner · Lifecycle
0.42% target ≤ 0.5%
Hitting target · rolling 30d
Lift SMS-led revenue per send
Owner · Growth
€0.18 target €0.25
Behind · ends Sep 30
Grow loyalty enrollment from web
Owner · Loyalty
11,204 of 15,000 enrollments
On track · ends Jun 30
Engage · Profiles
Profile Search
Unified customer profiles built from Pipes events — deduplicated, stitched, and queryable across every identifier you ingest.
| Profile | Identifiers | Country | Last seen | Channels | Audiences | Score | |
|---|---|---|---|---|---|---|---|
| ES Emma Schneider | emailphoneloyalty | 🇩🇪 DE | 2 hr ago | VIP · Reactivation | 92 | ||
| JC James Chen | emaildevice | 🇺🇸 US | 1 d ago | Trial drop-off | 68 | ||
| SR Sofia Rossi | emailphone | 🇮🇹 IT | 3 d ago | High-value · Loyalty | 87 | ||
| DH Diego Hernández | 🇪🇸 ES | 6 d ago | Newsletter only | 34 | |||
| AK Aisha Khan | emailphoneloyalty | 🇬🇧 GB | 5 hr ago | VIP · Active | 95 | ||
| LM Lukas Müller | emaildevice | 🇩🇪 DE | 14 d ago | Dormant | 22 | ||
| OB Olivia Brown | emailphone | 🇬🇧 GB | 45 min ago | Browse abandon | 71 |
Showing 7 of 74,318
…
EN
92
activity score
- [email protected]
- Phone
- +49 172 ••• 442
- Loyalty ID
- LO-2347-1990
- First seen
- Mar 14, 2024
- Last seen
- 2 hours ago · Berlin
- LTV
- € 4 218
Activity timeline
- Email opened · Spring sale, day 22 hr ago
- Web session · 9 pages · /sale, /sale/dresses2 hr ago · 8 min
- Audience joined · "Reactivation candidates"yesterday
- Push delivered · "We miss you"2 d ago
- Order placed · €124 · 3 items11 d ago
Engage · Profiles
Attributes
Every column on the unified profile. Each attribute traces back to the source event that produced it.
| Attribute | Type | Computation | Source | Coverage | Updated |
|---|---|---|---|---|---|
email | string | Latest non-null | web_sdk · form_submit, login | 74,318 (100%) | realtime |
ltv_eur | number | SUM(order.total) where status='paid' | shopify · order_paid | 62,401 (84%) | realtime |
last_seen | timestamp | MAX(event.ts) | any source | 74,318 (100%) | realtime |
activity_score | number | Decay-weighted 30d event count | computed | 74,318 (100%) | 5 min |
email_reachable | boolean | email AND NOT unsubscribed AND NOT bounced | computed | 69,884 (94%) | realtime |
preferred_category | string | Mode of page_view.category, 90d | web_sdk · page_view | 48,107 (65%) | 1 hr |
loyalty_tier | string | Reverse-ETL from loyalty.tier | loyalty platform | 21,884 (29%) | 15 min |
predicted_churn_30d | number | ML score (XGBoost v2.3) | operator | 74,318 (100%) | nightly |
Segment Your Profiles
Build audiences using real-time attributes only.
Engage · Audiences
New audience
Combine attribute filters and behavioural conditions. The size estimate refreshes as you build.
Match all of the following
Match any of the following
VIP · Active
Includes 2 conditions · Excludes 0 conditions
Goal reporting
Attached Goals measured inside this realtime Audience. Conversion rate uses the whole Audience size as the denominator.
No Goals are attached to this Audience yet.
Audience Insights
Top signals, activation coverage, and sparse profile data.
Audience size
8 412
Baseline
74 318
Analyzed
120 dimensions
Top signal
High-value Actions is 431× more common in this audience than the baseline.
Email readiness
100% of this audience has All Email Addresses.
Data gap
0% of profiles in this audience have
decision_engine_last_eligible.Top Differentiators
Free Consultation Form Submit stands out
431× High-value Actions is 431× more common in this audience than the baseline.
form_started stands outAll website engagements is 47× more common in this audience than the baseline.
order_completed stands outHigh-intent purchase events are 25× more common in this audience than the baseline.
Activation Readiness
EmailAll Email AddressesStrong100% · 8 412
PhoneStore Order DetailsWeak3% · 252
CountryMarketing Touchpoints (MTA v4)Weak44% · 3 701
Advertising IDUnified UTM AttributionWeak21% · 1 766
VIP · Active
Includes 2 conditions · Excludes 0 conditions
Include
Profiles must match every include condition.
Exclude
Profiles matching any exclude condition are removed.
No exclusions. Add conditions to remove profiles from this audience.
Matching profiles
A random sample of people who match this audience right now.
VIP · Active
Includes 2 conditions · Excludes 0 conditions
Audience overlap
Compare VIP · Active against your other realtime audiences. Each card shows the full breakdown.
Email reachable
Strong overlap
Only current670
Both7 742
Only compared61 472
VIP · Active strongly overlaps with Email reachable -- almost all VIPs are reachable by email.
Reactivation candidates
Pair to expand
Only current8 015
Both397
Only compared14 410
Pair them to expand coverage without cannibalizing your current VIP messaging.
High churn risk
Weak overlap
Only current8 311
Both101
Only compared5 207
Few VIPs are at churn risk -- but the ones who are deserve outsized attention.
Browse abandon · 24h
Fresh reach
Only current8 397
Both15
Only compared912
Use it when you want pure new reach -- browse abandoners barely overlap with VIPs.
Journey Canvas
Build, save, launch, and inspect versioned realtime journeys in Engage.
Spring reactivationDraft
Two-step nudge for high-value customers we haven’t heard from in 60--180 days.
Welcome seriesDraft
Day 1 / 3 / 7 onboarding nudges for first-time buyers.
Post-Purchase NurtureDraft
Nurture recent store buyers with personalized follow-ups.
Loyalty quarterlyDraft
No description yet. Open the editor to define the journey purpose and runtime settings.
Post-Purchase Nurture
Draft New draft No unsaved changes
Nurture recent store buyers with personalized follow-ups.
1 blocking issues
Canvas
Add steps from the canvas and keep the journey map in focus while you edit.
meiro-store-contact-form · store-form-submit - Cooldown controlled
meiro-store-contact-form · store-form-submit
EVENT TRIGGER Wait for attribute condition
Choose attribute
WAIT FOR ATTRIBUTE matched
timed out
Wait For Attribute contains invalid conditions.
Send Post-Purchase Thank You
Post-Purchase Thank You
EMAIL CAMPAIGN SEND success
error
Journey settings
Select a node to edit step behavior. Leave the selection empty to manage journey-level metadata and exit criteria.
Engage · Content
Templates
Reusable message blocks across email, SMS, and push. Personalisation tokens resolve from the unified profile.
Engage · Channels
Connected channels
Send providers, push services, and on-site personalization. Engage handles deliverability and suppression on top.
✉
Email · Klaviyo
api.klaviyo.com
- Sender domain
- send.acme.com
- Deliverability
- 98.4% · 30d
- Daily send cap
- 120 k
- Last health check
- 5 min ago
💬
SMS · Twilio
api.twilio.com
- Sender ID
- ACME
- Delivery rate
- 96.1% · 30d
- Daily send cap
- 20 k
- Last health check
- 11 min ago
🔔
Push · OneSignal
api.onesignal.com
- iOS
- OK
- Android
- ⚠ token refresh lag
- Daily send cap
- 50 k
- Last health check
- 2 min ago
🌐
Web personalization
embedded SDK
- SDK version
- 3.4.1 · auto-update
- Match rate
- 71% on identified
- Live placements
- 14
- Last health check
- realtime
+
Connect another channel
WhatsApp · Viber · Slack · custom HTTP
Spring Sale -- VIP teaser
Build, review, test, schedule, and inspect this email campaign.
Draft
Ready to send?
Choose who should receive this email.
Email provider access is connected.
Ready
Pick the audience that should receive this email.
Needs action
A saved email is ready to review and test.
Ready
Review the saved email and send a test to yourself.
Recommended
Choose when the campaign should send to the audience.
Next
Reporting
Campaign and audience performance overview.
Meiro Email — Template
Export tab as PDF Start Date
End Date
T Campaign Name
1 day
Linear
Engagement
T Conversion Source
T Conversion Product
ENGAGEMENT
Default date range: Last 30 days (includes partial data for today)
Default attribution: Linear (1-day window), Engagement level
Default timezone: Europe/Prague
Sent
3,916
▼ 37.93% vs. 4.5.2026: 6,309
Opened
539
▼ 39.91% vs. 4.5.2026: 897
Clicked
12
▼ 57.14% vs. 4.5.2026: 28
Conversions (CV)
0
No change vs. 4.5.2026
Bounce Rate
0.72%
▼ 4.02% vs. 4.5.2026: 0.74%
Open Rate (OR)
13.76%
▼ 3.19% vs. 4.5.2026: 14.22%
Click-Through Rate (CTR)
0.31%
▼ 30.95% vs. 4.5.2026: 0.44%
Revenue
CZK 0
No change vs. 4.5.2026
Daily Sent & Revenue
Sent Revenue
Daily Opened, Clicked & Conversions
Opened Clicked Conversions
Conversion Funnel
SentDeliveredTotal OpensOpenedTotal ClicksClicked1 Week CV1 Day CV1 Hour CV
3,9163,8888415391412000