Data-first CDP
All your customer data in one place
Meiro Customer Data Platform helps brands to unify and safe-guard their customers’ data and use machine learning to drive ethically personalized marketing and enhance customer experience while driving profitability.
Meiro is trusted by our clients & partners
Achieve your business goals faster with Meiro
%
Compatibility with other systems
Currently managed customer profiles
%
Increase of ROI in programmatic advertising
Collect, analyze, and activate your customer data
Full-stack CDP takes care of everything from data integration, cleaning, and management to data activation – all in one.
CDP creates a single customer view for each customer, his behavior, transactions and other characteristics such as gender or location.
Lost? Let’s sum up CDP for you
WHAT IS CDP & HOW DOES IT WORK
You know little about CDP or you want to make sure you understand it well. Say no more, we will explain!
DIFFERENCES IN CDP X CRM
You are not sure what is the difference between CDP and CRM? See if CDP might be the right tool for you!
INTEGRATION & ACTIVATION
Operate with data on a daily basis? Let’s walk you through the technical aspects of Meiro CDP.
What is CDP and how does it work
Meiro is a native, purpose-built, data-first CDP, identifying customers and their detailed journeys across various touch-points and devices. Meiro consolidates customer data from every touchpoint – online and offline and creates a single view of your customers, meaning that you and your team are able to see all the interactions of a customer in one place.
Business users can use this information to improve customer experience, profitability, maximize customer lifetime value and retention.
DIFFERENCES BETWEEN CDP x CRM
You are not sure what is the difference between CDP and CRM? See if CDP might be the right tool for you.
It is easy to get confused between a Data Management Platform and a Customer Data Platform. Here is a quick comparison to help you understand the key differences between CDP and CRM.
integration & activation
If you operate with data on a daily basis, you may be wondering about connectivity with your existing tools, right?
Our goal is to make all the data actionable, which means you can connect to any destination (e.g. Google Ads) and use the data there. We have never failed in connecting new destinations, even when they were built in-house. Identity resolution of your customers is customized to match the optimal ratio between stored and stitched data. Find more information about the customer data platform on the product page.
Use cases written by our clients
Automotive
An average person buys 9.4 cars per life and customers’ journeys have become more digital than ever. To bring unique customer experience automotive companies need to exploit own data.
FMCG
The FMCG industry is a very competitive field pressured by the internet and now a pandemic era which speeded up the distribution and lowered the price.
Retail
Retailers now need more than ever to bridge the gap between online and in-store experience. Rich customer data is the key to achieve a great customer experience (CX).
Finance
Financial services are facing the growth of online activities even more than ever before. This industry needs a powerful tool to be able to safely store its sensitive data and use them.
Telco
TELCO industry is facing the problem of a frequent conversion of the customer from one provider to another. CDP tracks each action of a customer across a variety of touchpoints.
Utilities
Meiro CDP helps utility suppliers to maximize profitability with a Single Customer View. Each customer’s interaction with your brand becomes a part of the customer view.
You surely want to see our product in action
Online & offline data connected
Analytics & audience segmentation
Data activation anywhere
