CDP for media and publishing

Single customer view

Meiro unifies user identifiers and data from various domains and devices under single profiles. This helps media businesses gather richer insights into customer preferences and behavior, that can be used for more effective segmentation and sales of inventories.

Hyper-personalization

Keep your users engaged by understanding and catering to their interests. CDP tracks users throughout the customer journey collecting signals across different touchpoints and devices which enables media publishers to personalize content recommendations in real-time based on customer profile attributes and historical data.

No-code segmentation

Easily create and send audiences to marketing and advertising platforms without manual list pulls or IT involvement. Create audiences based on customers' content affinities, geo, demographics, and behavior, enabling highly personalized messaging that nurtures loyalty and resonates with customers.

Learn more about Smart Segmentation

Optimized ad performance

Use granular audience segments to maximize efficiency of your ad campaigns and budgets. Leverage lookalike modeling of your best customers to acquire new users or suppress converted audience groups to lower cost per conversion (CPC).

Omnichannel campaign orchestration

Seamlessly integrate your existing marketing stack with our pre-built and maintained integrations, or leverage Meiro's native tools such as Mobile Push, Email, and Web Banners to drive impactful campaigns directly from the CDP's interface.

Bespoke analytics

Meiro goes beyond direct integrations with your BI system, providing a native customizable analytics and dashboard solution that helps you measure campaign impact at the user level. Create a unified analytics dashboard that is notably more cost-effective for large data volumes compared to GA4.