CDP for media and publishing
Unleash the potential of 1st-party customer data — deliver personalized customer experiences that are consistent across devices and channels.
Email
Email
Push notifications
Problems we came here to solve
Fragmented customer identity
Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.
Advertising industry change
Meiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party identity-based data, it optimizes campaigns, reaching broader audiences and driving ROI.
Low monetization efficiency
Our CDP empowers non-technical users to effortlessly create and activate audience segments. With seamless integrations into your ad tech stack, Meiro streamlines direct sales, media partnerships, and programmatic advertising, helping you sell more premium ad placements.
What media publishers love about Meiro CDP
Single customer view
Meiro unifies user identifiers and data from various domains and devices under single profiles. This helps media businesses gather richer insights into customer preferences and behavior, that can be used for more effective segmentation and sales of inventories.
CDP use cases for media publishers
Monetize 1st-party audience data
Create and sell inventories to brands willing to pay for display ads via direct buy or programmatic ecosystem such as DMPs, SSPs, and Ad Servers.
- Easily create precise (even cross-domain) audiences with Meiro Segment builder
- Export audiences to advertising platforms of choice.
Monetize on premium subscriptions
Identify the propensity of free users to become premium subscribers and expose them with offers at the right moment.
- Identify highly engaged users and their likelihood to convert based on their behavioral patterns
- Segment those users and target them with emails, push or web banners with special deals
Personalize customer experience
Identify returning visitors and provide relevant content to retain users on your platform longer
- Display relevant recommendations based on broad range of behavioral signals
- Flexibility to design a custom recommendation algorithm
- Use dynamic recommendations across channels — web, email, push, and ads.
Download the entire library of CDP use cases
Access this free collection of proven, revenue-generating use cases we’ve built for our customers in media and publishing industries.
Success story from Indonesian media conglomerate
92.1%
due to personalization
41%
due to probabilistic matching
10.7%
due to audience segmentation
Client’s challenges & Meiro’s solutions:
Here’s how Meiro is different from other CDPs
Wall-to-wall approach
From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.
Flexible delivery model
For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.
Built to adapt and grow with you
Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client’s tech stack and existing internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.
Ready to take your personalization game to the next level?
Unleash the full potential of your customer data. Let’s talk!