CDP for banking, financial services, and insurance
Designed for regulated industries, Meiro enables the delivery of personalized, omnichannel marketing experiences while ensuring compliance with data residency and sovereignty requirements.
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Problems we came here to solve
Fragmented customer identity
Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.
Technical data silos
Our CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.
Data privacy regulations
With increasing data localization and control demands, SaaS adoption is challenging. Our CDP offers flexible deployment options, enabling you to store data on your servers or within specific countries based on your business needs.
What banks and financial services love about Meiro CDP
Stay regulation-proof
Meiro addresses regulatory compliance challenges by providing transparent architecture and flexible hosting, empowering clients with control over their data and technology stack. Meiro CDP can be deployed on-premise or on any major cloud, ensuring compliance with local data residency requirements in any country worldwide.
Reengage and convert unauthenticated users
Meiro enables tracking of unidentified users long-term and provides means to influence their decision-making through personalization
- Personalized relevant web experience for anonymous users based on browsing history, technographics, campaign interactions and more
- Lead scoring and prioritization of anonymous users
Acquire new leads and customers
CDP enables marketers to capture their best customers in segments and model lookalike audiences off them for more efficient lead generation campaigns.
- Create enlarged lookalikes based on CDP customer base
- Export audiences to advertising platforms to create and activate lookalike audiences
- Utilize lookalikes audiences for cross sell and lead acquisition
Next-Best-Offer (NBO)
Meiro identifies customer affinity and propensity for a product adoption by analyzing cross-device and cross-channel user behavior. This data can be used to create relevant campaigns and offers to drive conversions.
- Ability to integrate with internal Data Science teams and tailor algorithms to fit specific business needs
- Direct integrations to omnichannel campaign management tools, branch CRM, and call center.
Success story from Indonesia’s top retail bank
50%
yearly since onboarding Meiro CDP
2x
due to segmentation and personalization
10%
more leads with business value of 72 Billion IDR
Client’s challenges & Meiro’s solutions:
Here’s how Meiro is different from other CDPs
Wall-to-wall approach
From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.
Flexible delivery model
For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.
Built to adapt and grow with you
Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client’s tech stack and existing internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.
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