Build audiences in real-time based on customers
behavior, demographic,
or transactional data

Meiro Smart Segmentation is made for business people to be able to create complex audience segmentation without having to rely on their IT.

    Start with Smart Segments. It’s easy

    Meiro does the analytical heavy lifting for you in the background – from extracting customer data, combining it together, and cleaning it to creating a perfect Single Customer View.
    Detailed business-friendly taxonomy allows you to slice your customer base by the level of engagement, spend, in the form of auto-generated audiences which you can activate with two clicks. It doesn’t get much easier than this.

    Smart Segments audience
    builder in action

    Audience segmentation CDP
    Customer Data Platform

    Thousands of combinations with no limits

    Use hundreds of pre-built filters, from different sources in thousands of combinations to create the most accurate audiences. For example, combine data from web browsing with purchase preferences, abandoned carts in a mobile app, or customer care support.
    Super-complex queries like this were previously only accessible to data analysts, or magicians. With Meiro it is available in real-time to any business user.

    1% topspenders

    Customers who live in a city over 100 000

    Fading customers with recent abandoned cart

    Prospects with highest engagement on the website

    Repeat customers who never open the email

    Credit card users without mobile app

    Customers of Cosmetics who browsed Supplements

    High churn risk

    Customers with high loyalty points who never redeemed

    Audience segmentation
    Customer Data Platform

    Advanced Segment Insights

    Smart Segmentation identifies a specific group of customers, but Advanced Segment Insights gives you a holistic view and additional information about this group – their performance, preference, behavior, or money spent. Without CDP, analysis of such a wide combination of data takes a lot of time (and money) which is not fun in this accelerated era.

    Customer Data Platform

    Ready to build your own audience with
    Smart Segmentation?

    Our CDP is designed for business users – usually business intelligence, sales or marketing teams. You can also give access to external partners such as marketing agencies without revealing sensitive data.