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Marketer's diary
Data news, served hot
The CRM is dead. Long live the CDP.
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
Welcome to Marketer’s diary!
Meet Vera and her marketer’s diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it’s a guide through CDP.
Why Every CMO Needs To Be A Wartime CMO Today
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
What does the next decade have in store for the marketers?
One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.
Digital Transformation In 2020. From Buzzwords To Business Reality
Smarter marketers in 2020 must foresee the eventual demise of first-party cookies too and the necessity of using CDPs to organically and ethically gather consumer data.
