CDP for retail and e-commerce
Delight customers with personalized experiences across touchpoints, optimize ad spend, drive ROI and increase customer lifetime value (CLV).
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Problems we came here to solve
Advertising industry change
Meiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party data, it optimizes campaigns, reaching broader audiences and driving ROI.
Fragmented customer identity
Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.
Technical data silos
Our CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.
Success story from Australian pharmacy chain
10.9M
new users identified with 1st-party tracking
25%
in vendor marketing/retail media
200+
audience segments created with Meiro
Client’s challenges & Meiro’s solutions:
What e-commerce brands love about Meiro CDP
Consolidated online & offline data
By collecting real-time user interactions across browsers, devices, and touchpoints, online and offline, Meiro consolidates a holistic, single view of customers. Our persistent 1st-party web and mobile app tracking ensures a smooth transition to a cookie-less future and enables engagement even with unauthenticated users.
CDP use cases for retail and e-commerce
Abandoned basket
Recover otherwise lost sales by targeting customers who added a product to the cart but did not complete the purchase.
- Create real-time Abandoned Cart segments without code
- Multiply the number of alerts sent due to sophisticated cross-device tracking
- Dynamically personalize the marketing message
- Add complementary products to the offering.
Optimized ads performance
Our solution combines the use of 1st-party tracking as well as PII data where available. As a result, we deliver real-time segmentation and higher addressability.
- Exclude converted audience from your remarketing campaigns
- Personalize offers and creatives even for anonymous users
- Target only high-propensity customers
- Create lookalike audiences based on your best customers.
Personalized CX for anonymous visitors
Profiles of customers that leverage cross-domain and cross-device data are stored persistently and enriched with every single interaction.
- Retarget returning visitors with personalized content
- Increases addressability by promoting registrations
- Collect zero-party data.
What our clients say
Increase in retail media revenues 25%
due to granular segmentation
"Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights, enhancing our campaign approach and efficiency. The exceptional support from the Meiro team has been instrumental in our success. I highly recommend Meiro CDP to businesses aiming to optimize marketing strategies and drive growth."
Kent Len
Head of Performance Marketing, Chemist Warehouse
Read the sucess story
Ready to take your personalization game to the next level?
Unleash the full potential of your customer data. Let’s talk!