Sponsor-APAC+Real
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CDP for retail and e-commerce

Delight customers with personalized experiences across touchpoints, optimize ad spend, drive ROI and increase customer lifetime value (CLV).

Tried and trusted by e-commerce brands worldwide
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Arya Logan
Gender
Female
Email
arya.l@email.com
Phone number
+65 776 283 163
Interest
Skincare, Beauty
Customer loyalty
Loayal
Average weekly spend
$120
Location
Singapore, SG
Activation channels:
check-iconchannelEmail
check-iconchannelPush notifications
check-icon-falsechannelEmail
Last activity:
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Website
Browsing: Hair masks
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Store
Order pick up
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Website
Ordered: Face mask
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Email
Opened: Summer sale campaign
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Website
Added to cart: Face cream

Problems we came here to solve

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Advertising industry change

Meiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party data, it optimizes campaigns, reaching broader audiences and driving ROI.

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Fragmented customer identity

Our identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.

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Technical data silos

Our CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.

Success story from Australian pharmacy chain

Addressability increase:

10.9M

new users identified with 1st-party tracking

Revenue growth:

25%

in vendor marketing/retail media

Efficiency boost:

200+

audience segments created with Meiro

Client’s challenges & Meiro’s solutions:
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Required a data storage solution compliant with Australia's regulatory requirements
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Hosted Meiro CDP on Australian DigitalOcean datacenter meeting the local data residency requirements
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Lack of a holistic view of customer data across touchpoints
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Aggregated data from various sources creating comprehensive customer identity graph
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Time-consuming and resource-intensive audience building for each marketing channel.
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Provided user-friendly tools for no-code audience segmentation and immediate activation across company’s marketing channels
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Inefficient retail media monetization and vendor marketing due to lack of audience insights
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Streamlined and automated media planning and campaign execution for vendors generating new incremental value

What e-commerce brands love about Meiro CDP

By collecting real-time user interactions across browsers, devices, and touchpoints, online and offline, Meiro consolidates a holistic, single view of customers. Our persistent 1st-party web and mobile app tracking ensures a smooth transition to a cookie-less future and enables engagement even with unauthenticated users.

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CDP use cases for
 retail and e-commerce

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Abandoned basket

Recover otherwise lost sales by targeting customers who added a product to the cart but did not complete the purchase.

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    Create real-time Abandoned Cart segments without code

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    Multiply the number of alerts sent due to sophisticated cross-device tracking

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    Dynamically personalize the marketing message

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    Add complementary products to the offering.

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Optimize ad performance and spend through suppression

Our solution combines the use of 1st-party tracking as well as PII data where available. As a result, we deliver real-time segmentation and higher addressability.

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    Exclude converted audience from your campaigns

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    Personalize offers and creatives even for anonymous users

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    Target only high-propensity customers

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    Create lookalike audiences based on your best customers.

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Personalize CX to anonymous visitors

Profiles of customers that leverage cross-domain and cross-device data are stored persistently and enriched with every single interaction.

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    Retarget returning visitors with personalized content

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    Increases addressability by promoting registrations

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    Collect zero-party data.

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cdp use cases book

Download the entire library of CDP use cases

Access this free collection of proven, revenue-generating use cases we’ve built for our e-commerce and retail customers.

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What our clients say

Increase in cross-device addressability

200%

for abandoned basket emails alone


"They have a team of professionals who make onboarding smooth. They provide great guidance, and I can honestly say that their knowledge comes from extensive experience. If I am thinking about CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark."

Peter TomkoGroup Data Strategist, Dr.Max Pharmacy Chain
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Increase in retail media revenues

25%

due to granular segmentation


"Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights, enhancing our campaign approach and efficiency. The exceptional support from the Meiro team has been instrumental in our success. I highly recommend Meiro CDP to businesses aiming to optimize marketing strategies and drive growth."

Kent Len Head of Performance Marketing, Chemist Warehouse
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Ready to take your personalization game to the next level?

Unleash the full potential of your customer data. Let’s talk!