CDP for retail and e-commerce
Delight customers with personalized experiences across touchpoints, optimize ad spend, drive ROI and increase customer lifetime value (CLV).
channels:
Problems we came here to solve
Advertising industry changeMeiro's native web tracking overcomes 3rd-party cookie deprecation, enabling effective targeting and personalization even for anonymous users. Leveraging 1st-party data, it optimizes campaigns, reaching broader audiences and driving ROI.
Fragmented customer identityOur identity resolution connects customer interaction across devices and any other touchpoints online and offline, providing a single view of customers and their journeys, ultimately driving revenue growth through enhanced precision and addressability.
Technical data silosOur CDP addresses the challenge of fragmented customer data by unifying data from various systems like CRM, POS, and advertising platforms, enabling complete customer views and enhancing marketing efficiency.
Success story from Australian pharmacy chain
new users identified with 1st-party tracking
in vendor marketing/retail media
audience segments created with Meiro
Client’s challenges & Meiro’s solutions:
Required a data storage solution compliant with Australia's regulatory requirements
Hosted Meiro CDP on Australian DigitalOcean datacenter meeting the local data residency requirements
Lack of a holistic view of customer data across touchpoints
Aggregated data from various sources creating comprehensive customer identity graph
Time-consuming and resource-intensive audience building for each marketing channel
Provided user-friendly tools for no-code audience segmentation and immediate activation across company’s marketing channels
Inefficient retail media monetization and vendor marketing due to lack of audience insights
Streamlined and automated media planning and campaign execution for vendors generating new incremental value
What e-commerce brands love about Meiro CDP
Consolidated online & offline data
By collecting real-time user interactions across browsers, devices, and touchpoints, online and offline, Meiro consolidates a holistic, single view of customers. Our persistent 1st-party web and mobile app tracking ensures a smooth transition to a cookie-less future and enables engagement even with unauthenticated users.
No-code, granular segmentation
Easily create complex audience segments in real time without a single line of code or IT support. Our intuitive CDP empowers business teams to leverage 1st-party audiences for various purposes: automate marketing campaigns, personalize customer experiences, optimize ad performance, unlock new revenue streams through vendor marketing, and more.
Omnichannel campaign orchestration
Meiro provides a centralized platform for activating customer data in cross-channel marketing campaigns, tailored to each customer's unique journey and needs. Seamlessly integrate your existing marketing stack with our pre-built integrations, or leverage Meiro's native tools to drive impactful campaigns directly from the CDP's interface.
Hyper-personalization
Meiro CDP leverages historical data in combination with real-time interactions enabling brands to provide personalized customer experiences that maximize conversions and ROI. Craft personalized offers and recommend products based on behavior, purchase history, interests, affinities, and more.
Ads budget optimization
Securely feed 1st-party data to advertising platforms for precise targeting and personalization, reducing ad budget waste. Use Meiro’s direct integrations with advertising platforms such as Facebook and Google for lookalike modeling, suppression campaigns, and retargeting of anonymous visitors for optimal ad effectiveness.
Analytics and reporting
In addition to bespoke customizable analytics & dashboard solution built into Meiro, we support seamless integrations of any customer or performance data gathered in the CDP into the client's existing BI tools, Data Science, and ML platforms for effortless consolidation of data across internal systems.
CDP use cases for retail and e-commerce
Abandoned basket
Recover otherwise lost sales by targeting customers who added a product to the cart but did not complete the purchase.
Create real-time Abandoned Cart segments without code
Multiply the number of alerts sent due to sophisticated cross-device tracking
Dynamically personalize the marketing message
Add complementary products to the offering.
Optimize ad performance and spend through suppression
Our solution combines the use of 1st-party tracking as well as PII data where available. As a result, we deliver real-time segmentation and higher addressability.
Exclude converted audience from your campaigns
Personalize offers and creatives even for anonymous users
Target only high-propensity customers
Create lookalike audiences based on your best customers.
Personalize CX to anonymous visitors
Profiles of customers that leverage cross-domain and cross-device data are stored persistently and enriched with every single interaction.
Retarget returning visitors with personalized content
Increases addressability by promoting registrations
Collect zero-party data.
Download the entire library of CDP use cases
Access this free collection of proven, revenue-generating use cases we’ve built for our e-commerce and retail customers.
What our clients say
Increase in cross-device addressability
for abandoned basket emails alone
"They have a team of professionals who make onboarding smooth. They provide great guidance, and I can honestly say that their knowledge comes from extensive experience. If I am thinking about CDP and how it should look within the company, I truly believe that Meiro CDP is a benchmark."
Increase in retail media revenues
due to granular segmentation
"Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights, enhancing our campaign approach and efficiency. The exceptional support from the Meiro team has been instrumental in our success. I highly recommend Meiro CDP to businesses aiming to optimize marketing strategies and drive growth."
Here’s how Meiro is different from other CDPs
Wall-to-wall approach
From data integration, cleaning, and management to omnichannel marketing activation — get all in one and achieve faster time-to-value without rebuilding your MarTech stack or setting up any additional infrastructure.
Flexible delivery model
For security-driven clients required to comply with local data residency regulations, we offer single-tenant solutions for private hosting in every major cloud or on-premise anywhere in the world.
Built to adapt and grow with you
Meiro CDP is a transparent, flexible, and scalable solution that seamlessly integrates with the client’s tech stack and existing internal systems, promoting efficiency, security, and data control.
Ease of use
Business users gain autonomy from overburdened IT teams with no-code audience segmentation and comprehensible customer insights available for immediate marketing activation and analytics.
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