CDP for Retailers increases Customer Lifetime Value
Here’s a typical problem
CDP can solve in Retail
Want to know how CDP can help you?
Unlock the full potential
of your customer data
Single Customer View
Online to Offline
Customer Lifetime Value
This is how Single Customer View feels like for Retail
We integrate 1st party data from e-commerce with a combination of transactional data and behavioural data such as browsing on the website or clicks in the newsletter, redemptions in a loyalty program, or interaction with brands advertising assets.
Retailers are able to raise up to 120% of their advertising budget from vendor marketing related activities, turning marketing into a profit center. Smart use of complete datasets delivers better performing campaigns than vendors could ever reach themselves, without transactional data.