Data Democratization
Meiro CDP makes your data available for every business unit. Marketers and customer experience teams can build rich custom audiences on-the-fly, business intelligence teams have clean and comprehensive data to analyze, and more.
“Finally, a real CDP that is flexible”
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
“With Meiro identity resolution, we were able to improve effectiveness and scale our marketing campaigns”
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
“When we started working with Meiro, our revenue raised tremendously”
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
“Best identity stitching and support”
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
“All-in-one solution with clear pricing”
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
An expert-level experience, without the effort
Meiro CDP uses a non-technical interface that’s easy to use for every member of your organisation, no matter their prior expertise – even if they’re non-technical! Build custom audiences, micro-segments and lookalike audiences in seconds with just a few clicks.
Across touchpoints. Across locations
Interconnect each of your touchpoints with a seamless machine to machine synchronization, to leverage behavioral signals for deeper personalizations and richer profiles. All this safe and secure, and wherever you need the data to go – whether on-premise or in a private cloud.
Efficient equals effective
Your data is directly available in the databases you own and control. So you get clean, consolidated and standardized data that’s ready to use for your Business Intelligence teams, for advanced analytics modelling, your data science team or whatever else you think of. Without wasting a single minute on needless data prep.
Ready to maximize your user data potential in and engage customers in the most meaningful way?
Learn how our customer data platform (CDP) equipped with native omnichannel marketing tools, help organizations worldwide boost revenue growth and improve customer satisfaction.
