About the client
DER Touristik, part of the REWE Group, is a leading European tourism company encompassing a wide range of travel-related services. Headquartered in Germany, the group operates multiple brands and business divisions, offering everything from packaged tours and individual travel bookings to hotel operations and airline services across physical and digital platforms. With a presence in multiple countries including Czech Republic, Slovakia, Hungary, Poland, and Romania, DER Touristik consistently emphasizes customer-oriented solutions and sustainable business practices, ensuring travelers experience memorable journeys across the world.
Client's challenges
Before adopting Meiro CDP, DER Touristik faced multiple challenges, including:
Managing a multi-brand portfolio involves handling vast amounts of diverse data from several sources. Real-time price and availability changes across multiple brands result in massive data inflows. Offline branches, serving as crucial sales touchpoints, add complexity to the online presence, as customers often complete purchases in branches after online research. Additionally, there were challenges Der Touristik faced with accessing and integrating data from the in-house built CRM and transactional systems.
Creating unified customer profiles across multiple brands and customer lifecycle stages — while managing multi-device usage and omnichannel sales — required a sophisticated identity resolution layer that existing tools could not provide.
Segmenting based on behaviour patterns — adventurous vs. repeat travellers, advance planners vs. last-minute bookers — demanded flexible, real-time audience tooling without reliance on IT teams.
Connecting online behavioural data with offline transactional data across 250 physical branches was a fundamental gap preventing truly personalised marketing.
Solutions delivered by Meiro
Connection to core systems
We began by interfacing with DER Touristik Group's internal DACO database and their in-house built CRM systems. Subsequently, our integration extended to their Data Warehouse (DWH), ensuring a holistic view of customer data across core systems.
Tracking customer engagement across multiple brands
We tapped into their Czech and Slovak websites, including Fisher, EXIM tours, eTravel, Fischer, and Kartago. Events across these platforms were tracked and consolidated with the CDP to discern patterns in customer behavior and interaction.
Single customer view and reporting
Our identity resolution enables DER Touristic brands to recognize customers across various channels, offering a unified view into their profile with detailed interaction history. Meiro's advanced algorithm provided real-time, deduplicated, and continuously updated unified customer profiles across four different brands in one country.
Enabling no-code audience segmentation
Using insights from tracked events, we created custom attributes capturing key characteristics of their customer base. Non-technical marketers can now create real-time audiences — for example, customers who frequently read newsletters, prefer first-minute seaside deals, travel as a family, but are currently browsing city weekend getaways.
Omni-channel marketing activation
With real-time micro-segment updates, campaigns aimed at nudging customers toward conversion became more efficient. Meiro powers advertising on Meta, Google, Microsoft Ads, and Sklik. CRM teams leverage real-time triggers for email campaigns via SmartEmailing, and Meiro supports outbound call center lead discovery.
Meiro is an extremely valuable tool for us, whether it's data analysis or segment personalization. This tool has a firm place in our marketing mix.
David Trávníček
Digital Marketing Specialist
Best-performing use cases deployed with Meiro CDP
EXIM tours & Fischer boost conversions of hesitant web visitors with exit intent pop-up
EXIM Tours and Fischer aimed to boost conversions among indecisive users—those who exhibited behaviors like extended browsing and viewing multiple properties without making a purchase. Objective was to turn hesitant browsers into paying customers.
An exit-intent pop up banner was deployed on the desktop versions of Fischer.cz and Eximtours.cz websites to engage visitors about to leave the site. It targeted users interested in travel offers using a scoring mechanism based on recent behavioral signals and website engagement.
3x higher conversion rate than average email campaign.
7,2x higher CTR compared to average email campaign.
This use case alone generated incremental profits that covered cost of Meiro CDP license helping achieve ROI faster.
DER Touristik brands increased average order value by 20% with proactive, personalized call-center outreach
The objective was to increase conversions in more profitable channels by proactively reaching out to customers who had shown interest in travel offers but had not made a purchase.
With Meiro CDP, DER Touristik identified customers who had consented to phone contact and were actively researching travel packages online. The curated list of prospects was forwarded to the outbound call center agents with insights into their browsing behavior and preferences.
4,6x higher conversion rate for call centre compared to the email campaign.
19,8% lift in revenue per booking due to the personalized and direct approach of call center agents.
Meiro drives 217% better ad campaigns performance for DER Touristik
With ever-increasing costs of advertising on Meta and Google platforms, Der Touristik constantly experiments with new ad performance optimization tactics, aiming to drive down customer acquisition costs while increasing Return on Ad Spend (ROAS).
DER Touristik used Meiro CDP to refine their audience segmentation, shifting from broad groups to micro-segments informed by detailed website interaction data. They implemented remarketing strategies aimed at users who had not yet purchased a tour.
60% of all conversions used Meiro segments, accounting for only 18.9% of the overall budget.
217% better than average performance relative to budget spend.
Meiro was involved in 8.8% of assisted conversions.
Fischer enhances customer retention through personalized anniversary travel offers
The primary objective was to increase repeat bookings by targeting customers nearing their one-, two-, or three-year purchase anniversaries who had not booked in the current year.
A recommendation system was created to identify these customers and engage them on a yearly basis with automated personalized emails featuring tailored travel offers, including identical or similar holiday options with detailed information and images.
Impressive 30% click-to-open rate (CTOR), is 290% higher than the average email campaign.
Remarkably, there were zero unsubscribes from this automated email scenario.
