Resources library

Get this comprehensive, straightforward resource that demystifies the process of adopting a Customer Data Platform and equips you with the knowledge to make a purchase decision that will benefit your organisation for years to come.

Discover how customer data can drive successful AI initiatives, enable real-time customer engagement, and learn best practices for ensuring data privacy and compliance.

Join us for the “2024 Digital Marketing Must-haves" webinar, where participants will gain an understanding of the top trends shaping the customer journey in 2024, together with actionable steps to leverage these trends and level up your digital marketing strategy.

Transform CX with hyper personalization that will help you make the right decisions in long term.

Learn how Meiro transformed pharmacy’s retail media marketing efficiency.

Learn how the bank improved campaign performance and customer acquisition.

Prepare for the cookie apocalypse and arm yourself with the newest knowledge about the cookie topic.

Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face another challenge – the 3rd party cookie ban.

E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran.

magine a place where branches and operations centres are staffed by robots instead of humans, where everyone from high-net-worth individuals to university students are taking financial/insurance advice from an AI app on a smart device

The shift away from cookies had already started in 2018 with two-thirds of cookies getting rejected by web browsers. It only became more intense when Google announced in January 2020 to ban all third-party cookies.

Gartner showed that 44 % of marketers participated in the recent martech study said they’re unable to measure marketing ROI.

Join our marketing gurus form Meiro and British American Tabacco

Trends in customer behaviour have changed since the start of the COVID-19 pandemic.