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Better data = Better personalization

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Take a look at our curated insights on navigating personalization within the context of customer data and consent management, complex identity resolution, tech stack, and what a CDP can offer you to truly drive deeper personalization.

Towards Deeper Personalization

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Make your marketing ROI be out of this world

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The guide to the cookie-less galaxy

The Marketers Guide To Cookie-Less Galaxy

Prior to adopting Meiro CDP, Chemist faced several challenges in managing customer data, audiences, and marketing campaigns. Firstly, since Chemist’s campaigns utilized multiple channels, including social media, Google, on-site, and email, the team had to build audiences in every system separately, which was time-consuming and resource-intensive given the hundreds of campaigns Chemist ran each month.

Time-consuming and resource-intensive audience building for each marketing channel

It was virtually impossible to understand how customers interacted with the brand without a unified data platform.

Lack of a holistic view of customer data

The lack of centralized historical customer data, rich insights, and a single platform for audience segmentation and activation made retail media efforts ineffective, making it difficult to access additional incremental value and revenues for this use case.

Inefficient retail media

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**+200** audience segments created with Meiro CDP

**+25%** in Retail Media Growth contributed by Meiro

**10.9M** of anonymous users became addressable with 1st-party tracking

Enablement of **customer-level monetization measurement**

of anonymous users became addressable with 1st-party tracking

10.9M

in Retail Media Growth contributed by Meiro

+25%

+200

Chemist Warehouse needed a CDP solution that offered high level of access and support, flexibility in terms of customization options and seamless integration capabilities. 

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User-friendly and detailed segmentation tools were essential, along with compatibility with existing marketing channels (such as social media, Google stack, Klaviyo, or Criteo), in order to effectively activate audiences across these channels. 

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Chemist required the ability to aggregate data from various sources to create comprehensive customer identity with ID graph feature. 

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Lastly, it was crucial that the data storage complied with Australia's regulatory requirements to ensure a secure and compliant solution.

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Meiro CDP resolved Chemist Warehouse's data management challenges by implementing a complex identity resolution which in turn enabled the consolidation of a holistic customer view and comprehensive customer profiling. With precise first-party data available in Meiro, Chemist can now see the complete history of users across devices and platforms, encompassing both known and anonymous interactions.

These features enabled Chemist Warehouse to centralize data points, gain better insights into customer behavior, and unlock numerous opportunities for growth while ensuring a gradual and solid progression.

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Solving identity management challenges

The CDP enriched segments with smart attributes using custom predictive models, which offered granular customer insights and hyper-targeting capabilities across various product categories. Besides, probability scoring, predictive segments, and custom algorithms were implemented and used for audience expansion.

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Enrichment of customer data

Meiro enabled Chemist’s team with simple segment building and the capacity to export audiences across various destinations and marketing channels, streamlining Chemist’s processes and saving time.

Data activation across 13+ channels 

Another notable benefit was the exceptional customer support provided by the Meiro team, who guided Chemist Warehouse, educated their team and business, and helped them maximize the potential of the platform. This dedicated customer support has proven invaluable in facilitating their business growth and enhancing their marketing automation and campaign efficiency.

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Dedicated customer support

Meiro CDP's rich data sets have generated significant incremental value for Chemist Warehouse's retail media business. By leveraging customer data collected with Meiro CDP, Chemist Warehouse has been able to monetize more of its digital audience than ever and allow its retail partners to deliver 1:1 messages against both loyal brand customers and competitor brand customers. Leveraging Meiro’s native audience integrations, Chemist Warehouse has expanded audiences for partners across multiple platforms and created custom segments tailored to each brand. This approach enhances the effectiveness of campaigns, promotes long-term collaboration, and strengthens loyalty with their partners.

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Campaign efficiency and personalization

Additionally, Chemist Warehouse's suppliers can explore audiences and self-serve through a segment gallery, allowing them to examine Chemist Warehouse's audiences and build media plans independently, allowing them to tap into brand media budgets never before allocated to retail partnerships. This added automation streamlines the process of media planning and campaign execution for their partners, media agencies, and brand managers, further enhancing the overall win-win which is achieved for both retailer and brand.

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Implementation of audience segment gallery

The ability to give brands access to real-time insight into their customer base and transactional feedback on the influence of their marketing dollars has ingrained Meiro’s CDP as a core component of its digital growth. Understanding the media value of a single customer allowed retail brands to invest in extended marketing. Besides, Meiro helped expand the monetization opportunities and placement of their omnichannel customers to CMOs, Media Agencies, Brand Managers, and Social Media Managers.

In conclusion, Chemist Warehouse's adoption of Meiro CDP has led to improved marketing efficiency, stronger partnerships, and increased budgets for its digital retail media program. By showcasing its added value and leveraging the power of data, Chemist Warehouse continues to attract potential customers and thrive in the competitive retail pharmacy industry.

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Understanding the media value of a single customer

_"Meiro has streamlined our processes, enriched our data, and provided invaluable customer insights that have improved our approach and efficiency to campaigns. The exceptional support we've received from the Meiro team has been instrumental in our success, and I would recommend Meiro CDP to businesses seeking to optimize their marketing strategies and drive growth. As we look ahead, I am excited about the potential of Meiro CDP in further optimizing our marketing strategies and driving growth for our business."_

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Kent Len

Chemist Warehouse unleashes retail media growth with Meiro CDP

Top retail bank in Southeast Asia improves marketing efficiency

Identifying the customer journey across the client’s website ecosystem, business units, and other data sources and aggregating data into a single view of a customer was unavailable. Besides, collecting events in mobile applications and matching them with other sources of customer data was an issue.

As a result, customer data existed in silos, without a centralized data management system the customer identity remained incomplete, making it difficult to track engagements and conversions across different channels and making the data available for activation by business users.

Data silos and fragmented customer identities

The aforementioned challenge of tracking customer journeys across various
websites and digital touchpoints hindered bank’s ability to personalize web and
in-app experience for customers and new leads. Without a 1st-party data
solution in place, identifying and retargeting returning unauthenticated website
visitors and prospects with personalized messages was unavailable.

Inability to personalize experiences to customers and prospects

Being in the financial sector, the bank was required to comply with strict data
and security regulations, including the need for on-premise systems and
storing customer data within Indonesia. Adopting MarTech solutions was
complicated, as most do not comply with strict data & security regulations of
the financial sector.

Adherence to strict compliance and security regulations

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The client also saved **140 hours/month in data reporting** with near-to-real-time reporting on campaign performance and customer behavior across **15 different data sources**.

Meiro web banners collect **30% of new leads** yielding a business **value of 72 Billion IDR.**

Performance of direct marketing campaigns **improved by 238%** for Email, Web and in-App messages.

The client **saved over 1 Billion IDR** since it replaced its legacy solution for pop-ups with Meiro’s native web banners.

Meiro’s native web banners deliver **50% more impressions and clicks** than the previous solution due to precise segmentation and personalization.

Ads are **6% more relevant** after CDP implementation 

**Click Through Rates improved by 160%** for advertising campaigns

Advertising budgets are **10% more efficient** than before with personalized retargeting based on longer-lasting 1st-party customer identities.

The bank has been steadily increasing its targetable audience reach by **50% every year** with Meiro’s identity resolution.

**Cost Per Acquisition has improved 5 times** due to better segmentation and targeting.

140 hours

IDR of business value delivered via native web banners in 2022

72 Billion

Expansion of targetable audience every year

Improvement in marketing campaign cost efficiency

Improvement in CTR for advertising campaigns

160%

Improvement in conversion rates for direct marketing campaigns

238%

of new leads came in via Meiro’s web banners in 2022

Adopting a CDP with a flexible architecture instead of building a solution internally would save the bank substantial resources while still enabling compliance with data protection regulations.

A great deal of incremental revenue could be unlocked through reengaging website visitors, both known and anonymous customers, across marketing channels with personalized offers.

A CDP would provide the tools to structure, analyze and activate customer data, turning the abundance of unorganized data into a sea of opportunities to generate more revenue and keep up with a fast-paced digital transformation.

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With access to consolidated customer profiles, the bank could identify the needs and demands of its customers and offer more relevant products and services, creating an opportunity for cross-selling and upselling. 

Adopting CDP would transform the bank’s digital strategy and move the brand higher on the maturity ladder of innovation and user addressability, helping stay competitive in the rapidly changing industry. 

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First of all, the CDP had to be hosted on-premise and behind a firewall to comply with data residency and data security requirements of the Indonesian Data Protection regulations.

Meiro built local storage between the bank’s general ledger containing especially sensitive data and CDP conforming to the bank’s security requirements.

Flexible hosting and customizable architecture

Meiro set up an ETL layer for data processing, data collection, transformation, and standardization required for the production of clean data. Meiro created Digital Command Center over 3 mobile apps, websites, and an internal customer database consolidating data from 15 sources to create unified customer profiles.

Then, Meiro unified transactional and behavioral customer data and made it available for activation and analytics by business users. 

Meiro set up an overview of all digital marketing activities for campaign reporting in 45 days. We aggregated reports from 13 activation channels (social media, performance ads, agencies, etc.).

Cross-domain tracking and consolidation of customer data

The sophisticated identity tracking brought by Meiro CDP made it possible to hyper-personalize content for and reengage with users even without knowing their PII data. Personalized native web banners were set up aimed to target anonymous website visitors, collect their PII and convert them to leads.

Meiro treats the project as a managed service since the client’s marketing department doesn’t have in-house analysts. Meiro, as a consultant, created data-led digital marketing strategies and redesigned campaign logic, reporting, and benchmarking.

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Optimizing marketing efforts with personalized experiences

Meiro’s customized identity management for the client’s needs. This enabled tracking and matching customer profiles based on 1st-party Meiro SDK IDs and 3rd-party  such as FB Client ID, TradeDesk ID, Google Client ID, etc. This helped to consolidate cross-device and cross-channel data (online and offline) by stitching them with existing customer profiles.

After the holistic tracking system was in place, Meiro enabled visibility into the customer journey — the client’s team could now clearly see the exact level of customer engagement across different touchpoints and their stage in the marketing funnel. Business users now could leverage unified customer profiles for granular segmentation, personalized activation, and analytics.

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Identity resolution and single customer view

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Join us for an insightful 25-minute webinar where we delve into the latest innovations in customer data. 

This session will uncover how harnessing customer data can drive successful AI initiatives, enable real-time customer engagement, and ensure best practices for data privacy and compliance. 

Gain valuable insights from industry experts and learn how to leverage customer data to enhance your business operations and marketing ROI.

## Takeaways for participants
### 1. Comprehensive Understanding of Customer Data
- Learn why customer data is crucial in today's business landscape.
- Understand the role of customer data in driving business value and marketing ROI.

### 2. Insights into the Latest Innovations

- Discover the latest trends and technologies in customer data.
- Get acquainted with Customer Data Platforms (CDP) and their role in supporting AI and machine learning initiatives.

### 3. Strategies for Real-Time Engagement

- Explore effective strategies for engaging customers in real-time using data.
- Learn from successful real-time engagement campaigns.

### 4. Best Practices for Data Privacy and Compliance

- Understand key principles of data privacy and compliance.
- Learn how to balance data utilization with privacy concerns.

### 5. Real-World Applications and Success Stories

- Gain insights from case studies and success stories of businesses effectively leveraging customer data.
- Identify key lessons and best practices to apply in your own organization.
- Actionable steps to get started.


## Session details
Date: 2nd of July, 2024 
Time: 14:30pm GST

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Driving marketing ROI with customer data

Daniel Neradny

Candas Guler

Driving business value and marketing ROI with customer data

## About the webinar
2023 has been a year of explosive breakthroughs in digital marketing, and we invite you to be at the forefront of this revolution. Join us as we reveal the top trends that will shape the customer journey in 2024, and gain actionable steps to level up your digital marketing. 

Designed exclusively for digital marketers, marketing managers, and visionary business owners, this webinar is a deep dive into the realms of automation, personalization, and industry best practices. Learn from industry experts, hear real-life case studies, and leave with a playbook of strategies to implement in your campaigns. 

## Takeaways for participants: 
Participants will gain an understanding of the top trends shaping the customer journey in 2024, together with actionable steps to leverage these trends and level up your digital marketing strategy.

## Session Detail
Date: 30th Jan 2024
Time: 4:00pm Singapore / 9:00am CET


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2024 Digital Marketing Must-haves

Quinn Pham

Reedev Taneja

Webinar: 2024 Digital Marketing Must-haves: Embracing Automation, Personalization, and the Evolving Customer Journey

Brick & mortar profits are declining by up to 70% and eCommerce is growing rapidly at 129% YoY. It is no longer a matter of “if” or “when”, but “how” a retailer can go digital effectively. In addition to that, retailers face another challenge – the 3rd party cookie ban. How can retailers establish online & offline marketing activities that are aligned and relevant? Find out in this retail webinar.

Join our retail webinar speakers from Braze, Valiram, Emtek, and Meiro CDP on 16th June 2021, 2 pm [Singapore Time] to get insights and tips on the following:

- Customer experience in Retail
- How to get in touch with the customer directly (D2C)
- How to run online and offline marketing together (O2O)
- Multi-touch attribution
- Omnichannel engagement & marketing

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Retail in 2021

Adrian Burton

Chye Yien

Jayesh Easwaramony

Pavel Bulowksi

Retail in 2021: Seizing opportunities as a next gen retailer

E-mail marketing si v marketingovém mixu stále drží jedno z nejlepších ROI. V minulém roce jsme zaznamenali nejen nárůst emailové komunikace, ale i první zprávy o změnách v trackování uživatelů kvůli blokování cookies třetích stran. Celé téma email marketingu je zahaleno v roušce GDPR a někdy je náročné se vyznat v tom, na co si dát pozor.

Vyznat se moři zákaznických dat vám pomohou naši tři speakeři:

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Jak na chytrý a výkonný direct marketing

Pavel Pola

Vojta Bulíř

Pavel Bulowski

[Webinář] Jak na chytrý a výkonný direct marketing

Imagine a place where branches and operations centres are staffed by robots instead of humans, where everyone from high-net-worth individuals to university students are taking financial/insurance advice from an AI app on a smart device. And they do all of that across currencies and borders in real-time from a few taps on a screen. That is where things are heading, heck, it’s already here and it's happening at breakneck speed.

Worried about what’s ahead and unsure what to do next to not get left behind?

Sign up for this webinar on the **10th of March at 2 PM [Singapore Time]** and the panelist will share insights on the current and future disruptions in the BFSI space and share tips on navigating through it.

The panelist consists of a customer data expert, a data and artificial intelligence consultant, and data science professional &amp; a regional manager of a leading global consumer finance provider.

Resources library

Driving business value and marketing ROI with customer data

Webinar: 2024 Digital Marketing Must-haves: Embracing Automation, Personalization, and the Evolving Customer Journey

Towards Deeper Personalization

Chemist Warehouse unleashes retail media growth with Meiro CDP

Top retail bank in Southeast Asia improves marketing efficiency

The Marketers Guide To Cookie-Less Galaxy

Retail in 2021: Seizing opportunities as a next gen retailer

[Webinář] Jak na chytrý a výkonný direct marketing

[Webinar] Digital Disruption in the Financial Services

[Webinar] Future of Advertising: Pivoting Without Cookies

[Webinar] Measuring attribution and ROI in today’s scenario

[Webinar in Bahasa] Road to Precision Marketing

[Webinar] Smart Customer Segmentation