Better data = Better personalization
Take a look at our curated insights on navigating personalization within the context of customer data and consent management, complex identity resolution, tech stack, and what a CDP can offer you to truly drive deeper personalization.
Towards deeper personalization
Our guide to transformative customer experiences
Meiro Audience API: The heart of our personalization engine
For the various audience segments defined within the CDP, we are able to run a set of ‘smart queries’ to extract relevant engagement data across various key categories and products of interest, based on previous customer interactions. This enables us to collate a ready set of personalized content and recommendations that can be piped into a wide spectrum of marketing activation channels, such as your web banners or CMS system.
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