Take a look at our curated insights on navigating personalization within the context of customer data and consent management, complex identity resolution, tech stack, and what a CDP can offer you to truly drive deeper personalization.
Our guide to transformative customer experiences
For the various audience segments defined within the CDP, we are able to run a set of ‘smart queries’ to extract relevant engagement data across various key categories and products of interest, based on previous customer interactions. This enables us to collate a ready set of personalized content and recommendations that can be piped into a wide spectrum of marketing activation channels, such as your web banners or CMS system.
what are cookies, what is the thid party cookie ban, and how it will impact your marketing strategy.
how to market to your customer effectively without breaking andy privacy laws of the galaxy.
to overcoming problems that appear in a galaxy without third-party cookies.