Travel · customer journey playbooks
Eighteen journeys across the full booking curve
From first-minute discount to last-minute liquidation, each journey is built around a real tour-operator revenue lever. Seven of them already run in production and carry published numbers. The other eleven are where the next revenue is.
Meiro Engage
Travel playbook
Eighteen journeys across the full booking curve
18 journeys25 pages
217%
Better than average ad performance relative to budget spend
20%
Higher average order value on personalized ancillary outreach
3 to 7.2x
Conversion and CTR lift on exit-intent recovery, against an average email campaign
All three figures are from Meiro’s published DER Touristik case study. The brand shown inside the playbook screenshots is fictional, used to illustrate what a traveler receives.
Traveler identity is nothing like an ordinary e-shop purchase
One person buys; several passengers travel. Next season one of them books alone, for a different group. The booking can close in four different channels, and at DerTour four brands each ran on separate systems with no resolved view of a traveler across them. Every journey in this playbook starts from that problem.
All eighteen journeys, ordered by business impact
Seven already run in production and carry published numbers. Eleven are proposed, and marked as such, so you can tell a measured result from a plan. Each one in the deck names the trigger it needs, what gets personalized, and the thing most likely to go wrong.
| # | Journey | Phase | Impact |
|---|---|---|---|
| Proven, with published numbers | |||
| 05 | Bring them back to the exact trip they were pricing | Booking window | High |
| 06 | Recover the booking before the fare or the seat moves | Booking window | High |
| 02 | Catch them right before they start comparing operators | Pre-season | High |
| 09 | Sell the transfer, the bag and the insurance before they land | Pre-departure | Medium |
| 13 | Recognize your best travelers before you pay to replace them | Post-trip | Medium |
| 01 | Stay top of mind before they start looking elsewhere | Pre-season | Medium |
| 15 | Open check-in before they think to ask | Service | Service |
| Proposed, where the next revenue is | |||
| 04 | Lock in the booking before the early-bird price closes | Pre-season | High |
| 10 | Fill the departure before it flies empty | Pre-departure | High |
| 07 | Win the booking the moment the price is right | Booking window | High |
| 03 | Turn catalog day into booking day | Pre-season | Medium |
| 08 | Turn school-holiday demand into managed allotment, not chaos | Booking window | Medium |
| 11 | Capture the review while the trip is still fresh | Post-trip | Medium |
| 12 | Win them back before a competitor does | Post-trip | Medium |
| 16 | Sell the excursion while they are standing next to it | Service | Medium |
| 14 | Put every document in their hand before they pack | Service | Service |
| 17 | Fix the problem while they are still on the trip | Service | Service |
| 18 | Tell them the flight moved before someone else does | Service | Service |
What the PDF shows that this page cannot
The page above names all eighteen. The deck draws each one as it is actually built, and shows the message the traveler receives at the end of it: the email, the SMS, the push, the banner, for every journey.
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Bring them back to the trip they were pricing
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Sell the transfer before they land
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Recognize your best travelers
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Open check-in before they think to ask
A phased path to impact
Not everything goes live at once. The deck sequences all eighteen into four phases by setup dependency, so revenue moves in the first weeks while the data foundation for the smarter journeys is built in parallel. Quick wins in week one, the intelligence layer by week four, and the transactional journeys on their own parallel track.
Get the whole playbook
All eighteen journeys, each with its canvas, the message the traveler receives, and the rollout order. Twenty-five pages, sent straight to your inbox.
Meiro Engage
Travel playbook
Eighteen journeys across the full booking curve
18 journeys25 pages