How Can CDPs Help BFSI Improve Customer Experiences and Grow Revenue

Customer Data Platforms (CDPs) transform e-commerce by unifying data and enabling real-time personalization. In this article, discover expert strategies to enhance engagement, boost ROI, and implement CDPs successfully.

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If your organization handles personal data, you will need to have a deep understanding of GDPR requirements and how to be compliant.

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(https://www.jdsupra.com/legalnews/what-you-should-know-about-singapore-s-4078482/) is worth taking immediate action – or you might just have to face the consequences.

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The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?

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There is a growing demand for Marketers who can act as a bridge between data, marketing and statistics. Companies who hire and train employees in these skills will reap the most benefits.

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In the previous article, we have established why your company needs a marketing scientist. Now let’s take a closer look at what this person does on a daily basis and how this benefits your company.

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The studies showed that CX Leaders performed better than the laggards, and even came out on top as compared to the broader market.

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The rise of fintech it seems is only just beginning. According to a study by Google, the worldwide digital financial services market is set to hit $786 billion in 2021, and in Singapore alone is set to hit $130 billion. Should such exponential growth be reason enough for banks to be worried?

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This is the story of my quest to find a way to buy my favourite pen, the trials, tribulations and lessons I learned along the way. All of which I hope can help can teach a thing or two to brands in their own journey to the digital realm.

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The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.

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It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few years.

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Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.

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Manage your customer data better and find the type of Customer Data Platform that best suits the needs of your business and organisation.

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Digital 2020 is going to be about the same things everyone’s been talking about over the last decade. The only difference? No more talk. This is the year that digital finally gets real – Every technology that’s been fun to banter about at conferences will make an impact on the playing field of commerce.

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Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?

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If your business isn't revolving around customer experience, we think it's time you get in the game.

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"Start with the big picture and have your roadmap. Be prepared for adjustments along the way.” - Quitterie Marque, General Manager, Data Analytics of International SOS

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In this session, discover what it really means to deliver a customer experience that really matters.

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Businesses must start to embrace governance and compliance as part of a data-driven culture in order to succeed in digital transformation.

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CDPs and DMPs aren’t competitors, they’re complementary. Here are just a few of the benefits of both CDPs and DMPs.

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This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s how a customer data platform (CDP) can help you get it right in 2019.

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The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved - but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.

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We got a chance to participate in an exciting event we co-produced as part of Big Data World conference in Singapore and we came away impressed, optimistic, enlightened, and more

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Our team has been working with data for years, and we’ve heard the same refrain time and time again from marketers: They need a real solution to their data problems. They know they have “big” data, they know that they know quite a bit about their customers, but they don’t have the tools to activate that data to actually reach audiences as individuals with unique messages.

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We’ve seen far too many companies that are unable to realize the potential of their data - so we decided to do something about it. The result is Meiro, a Customer Data Platform (CDP) that unifies your data, builds rich customer profiles, and creates enriched custom audiences to be delivered to any customer activation platform - with just a few clicks.

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