Meiro | Our Manifesto
19.11.2023
4 min read
Our team has been working with data for years, and we’ve heard the same refrain time and time again from marketers: They need a real solution to their data problems. They know they have “big” data, they know that they know quite a bit about their customers, but they don’t have the tools to activate that data to actually reach audiences as individuals with unique messages.
Latest articles
Meiro is here!
19.11.2023
3 min read
We’ve seen far too many companies that are unable to realize the potential of their data - so we decided to do something about it. The result is Meiro, a Customer Data Platform (CDP) that unifies your data, builds rich customer profiles, and creates enriched custom audiences to be delivered to any customer activation platform - with just a few clicks.
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The Business Value of a Customer Data Platform
19.11.2023
5 min read
The era of personlization is here, but few businesses are getting it right. It’s not their fault, the CDP space has been woefully underserved - but that’s changing. There are now viable CDPs on the market, and the potential for data activation and personalization are near-endless. Here’s how a CDP can improve the way your organization works.
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Meiro and She Loves Data at Big Data World Singapore wrap up
19.11.2023
3 min read
We got a chance to participate in an exciting event we co-produced as part of Big Data World conference in Singapore and we came away impressed, optimistic, enlightened, and more
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Singles day & Black Friday - How CDP can help you to do better in 2019
19.11.2023
3 min read
This holiday shopping season, most marketers have probably used customer data for segmentation, personalization, and targeting, but they haven’t used their data to its full potential. Here’s how a customer data platform (CDP) can help you get it right in 2019.
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Data-driven Marketing: The Benefits of CDP vs DMP
19.11.2023
4 min read
CDPs and DMPs aren’t competitors, they’re complementary. Here are just a few of the benefits of both CDPs and DMPs.
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Meiro Breakfast Session - Driving Customer Experience in the Digital Era
19.11.2023
4 min read
In this session, discover what it really means to deliver a customer experience that really matters.
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Is Customer Data Location More Important Than Data Control?
19.11.2023
3 min read
Location of the data is just one aspect to consider. The operating model of your CDP vendor is another. Is it decentralized software application and you can run it as and where you please or is it more rigid SaaS model where your data is where everyone else’s data is and you have no say?
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Lifting The Veil On Customer Experience In Jakarta
19.11.2023
5 min read
If your business isn't revolving around customer experience, we think it's time you get in the game.
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Data Governance & Compliance In Singapore - The Game Changer
19.11.2023
4 min read
Businesses must start to embrace governance and compliance as part of a data-driven culture in order to succeed in digital transformation.
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Types of Customer Data Platform and Which Would My Business Need?
19.11.2023
5 min read
Manage your customer data better and find the type of Customer Data Platform that best suits the needs of your business and organisation.
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