Strategic CDP Implementation Guide: Insider's Tips for Maximizing ROI

If your organization handles personal data, you will need to have a deep understanding of GDPR requirements and how to be compliant.

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(https://www.jdsupra.com/legalnews/what-you-should-know-about-singapore-s-4078482/) is worth taking immediate action – or you might just have to face the consequences.

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The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?

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There is a growing demand for Marketers who can act as a bridge between data, marketing and statistics. Companies who hire and train employees in these skills will reap the most benefits.

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In the previous article, we have established why your company needs a marketing scientist. Now let’s take a closer look at what this person does on a daily basis and how this benefits your company.

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The studies showed that CX Leaders performed better than the laggards, and even came out on top as compared to the broader market.

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The rise of fintech it seems is only just beginning. According to a study by Google, the worldwide digital financial services market is set to hit $786 billion in 2021, and in Singapore alone is set to hit $130 billion. Should such exponential growth be reason enough for banks to be worried?

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This is the story of my quest to find a way to buy my favourite pen, the trials, tribulations and lessons I learned along the way. All of which I hope can help can teach a thing or two to brands in their own journey to the digital realm.

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The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.

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It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few years.

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Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.

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