GDPR - The Canary In a Privacy Mine. Is Your Company Ready?
22.11.2022
5 min read
If your organization handles personal data, you will need to have a deep understanding of GDPR requirements and how to be compliant.
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PDPA: Why every business in Singapore needs to take data more seriously!
11.3.2022
5 min read
(https://www.jdsupra.com/legalnews/what-you-should-know-about-singapore-s-4078482/) is worth taking immediate action – or you might just have to face the consequences.
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Why Every CMO Needs To Be A Wartime CMO Today
4.2.2022
6 min read
The current crisis has drastically changed conditions in the market and the course of the future. How can CMOs adopt wartime-like strategies and conquer the black swan event?
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Could Your Next Best Hire Be a Marketing Scientist?
21.12.2021
5 min read
There is a growing demand for Marketers who can act as a bridge between data, marketing and statistics. Companies who hire and train employees in these skills will reap the most benefits.
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What Benefits Does Marketing Scientist Bring To Your Organization?
17.10.2021
7 min read
In the previous article, we have established why your company needs a marketing scientist. Now let’s take a closer look at what this person does on a daily basis and how this benefits your company.
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Customer Experience – The unlikely cure to the slowdown
27.9.2021
6 min read
The studies showed that CX Leaders performed better than the laggards, and even came out on top as compared to the broader market.
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Banks Vs Fintech: How banks can turn competition into an opportunity with CDP
26.2.2021
7 min read
The rise of fintech it seems is only just beginning. According to a study by Google, the worldwide digital financial services market is set to hit $786 billion in 2021, and in Singapore alone is set to hit $130 billion. Should such exponential growth be reason enough for banks to be worried?
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Of ballpoint pens & digital transformations: Lessons your brand can learn from Muji’s collapse
21.7.2020
7 min read
This is the story of my quest to find a way to buy my favourite pen, the trials, tribulations and lessons I learned along the way. All of which I hope can help can teach a thing or two to brands in their own journey to the digital realm.
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How Apple did (not) kill a 330B$ industry
19.4.2020
7 min read
The upheaval of Apple killing IDFAs has sent marketers into their bunkers fearing a post-apocalyptic market change. Though we’re here to tell you why this change just might be a great thing.
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Click and Mortar – The new reality for retail
16.3.2020
10 min read
It’s been a tough time for retail, even for the biggest players like Zara who announced its net profit fell 70% in 2020. An industry that once stood solid in its brick and mortar foundations with bustling crowds now seems shaken by the developments of the past few years.
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The CRM is dead. Long live the CDP
28.2.2020
7 min read
Why do you need a CDP if you already have a CRM? Because a CDP can make the difference that a CRM simply couldn’t.
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Types of Customer Data Platform and Which Would My Business Need?
1.2.2020
5 min read
Manage your customer data better and find the type of Customer Data Platform that best suits the needs of your business and organisation.
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