Part 2: How to Build Unified Customer Profiles for Powerful Personalization

In a world of saturated digital noise, brand success now hinges on how effectively they harness customer data to deliver relevance at scale. Customer data—especially zero- and first-party signals—has become the new marketing currency, fueling personalized engagement while meeting rising privacy expectations.

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Data partnerships have become more than a tactical play—they’re a strategic necessity. In this article, we explore how banks and insurers are leveraging privacy-first data collaboration to unlock hyper-personalization, improve credit scoring, streamline KYC, and embed their services in the platforms customers already use daily.

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Meiro empowers businesses in Saudi Arabia to comply with PDPL while delivering seamless, personalized customer experiences. Learn how our data solutions ensure privacy, security, and engagement without compromise.

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Find out the difference between a CDP and a data warehouse and how to apply these technologies to create architecture that best reflects your business objectives.

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This is part of a three-part blog series that covers our workshop we call “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this first article, we have Neil, our in-house Cookie Master, explain what an HTTP cookie is, what this third-party cookie ban is all about, and how it will impact marketing (specifically digital marketing) and marketers (specifically digital marketers).

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This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

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Manish Gambhir from Meiro & Ajit Pawar from Adjust spoke with Shantanu Dasgupta and presented essential concepts for their audience to learn more about how they could ensure their digital transformations showed results.

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It’s definitely clickbait to say that Google killed the cookie. The truth is, they made a landmark move only against ‘bad’ cookies – but in favour of user privacy.

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One could say that marketing technology is a world full of alternative facts. Sales decks boasting functionality that the product's developers often never heard of, not to mention the complexity of the growing tech vendor landscape. No wonder the user get easily confused about what it what, how does one technology category overlap with this one and differs from that one.

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Customer data platforms are doing now what marketing clouds have promised for a decade - real-time customer data activation based on rich customer profiles.

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Due to all data privacy changes, web tracking in 2019 has become challenging. Is it possible to watch customer behaviour on a website? Yes, thanks to Meiro events.

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