Reactivate dormant high-value customers
Owner · CRM team
2,847 of 4,000 reactivations
71% · ends Jun 30
Operator
Ask questions, inspect analyses, and review Operator-proposed changes for Engage.
Completed
Completed
Suggestions
Engage
Goals
Track progress against the business outcomes your team has committed to this quarter.
Lower email opt-out rate
Owner · Lifecycle
0.42% target ≤ 0.5%
Hitting target · rolling 30d
Lift SMS-led revenue per send
Owner · Growth
€0.18 target €0.25
Behind · ends Sep 30
Grow loyalty enrollment from web
Owner · Loyalty
11,204 of 15,000 enrollments
On track · ends Jun 30
Engage · Profiles
Profile Search
Unified customer profiles built from Pipes events — deduplicated, stitched, and queryable across every identifier you ingest.
| Profile | Identifiers | Country | Last seen | Channels | Audiences | Score | |
|---|---|---|---|---|---|---|---|
| ES Emma Schneider | emailphoneloyalty | 🇩🇪 DE | 2 hr ago | VIP · Reactivation | 92 | ||
| JC James Chen | emaildevice | 🇺🇸 US | 1 d ago | Trial drop-off | 68 | ||
| SR Sofia Rossi | emailphone | 🇮🇹 IT | 3 d ago | High-value · Loyalty | 87 | ||
| DH Diego Hernández | 🇪🇸 ES | 6 d ago | Newsletter only | 34 | |||
| AK Aisha Khan | emailphoneloyalty | 🇬🇧 GB | 5 hr ago | VIP · Active | 95 | ||
| LM Lukas Müller | emaildevice | 🇩🇪 DE | 14 d ago | Dormant | 22 | ||
| OB Olivia Brown | emailphone | 🇬🇧 GB | 45 min ago | Browse abandon | 71 |
Showing 7 of 74,318
…
Profile
0c3f2113-e245-8ff7-5e37-226ca078469f
Identifiers
| TYPE | VALUE |
|---|---|
| browser | 2809bfc6-fd50-4bf1-92be-10a302f30259 |
[email protected] | |
[email protected] | |
| phone | +49 172 442 8800 |
| user_id | 2809bfc6-fd50-4bf1-92be-10a302f30259 |
Identity history
Identifier additions and profile merges recorded since rollout.
- Identifier added Added email identifier25. 6. 2026 09:06
- Identifier added Added phone identifier24. 6. 2026 08:47
+49 172 442 8800 - Identifier added Added email identifier24. 6. 2026 08:38
Attributes
All Promotions Viewed
Real-time| promotion_id | promotion_name | view_count | last_viewed_at |
|---|---|---|---|
homepage_hero | personalized | 77 | 25. 6. 2026 10:35 |
homepage_top_banner | personalized | 38 | 25. 6. 2026 10:35 |
category_intro_banner | personalized | 14 | 25. 6. 2026 10:34 |
checkout_reassurance_banner | personalized | 25 | 25. 6. 2026 10:34 |
cart_discount_banner | fallback | 38 | 25. 6. 2026 10:34 |
Cart Status
Real-time| has_active_cart | cart_value | cart_item_ids |
|---|---|---|
| false | 0 | — |
Customer Value
Real-time| lifetime_value | average_order_value | vip_tier |
|---|---|---|
| 1 638 | 71,217 | platinum |
Customer Type
Real-time| customer_type |
|---|
| registered |
Email Marketing Profile
Real-time| consent | suppression_status | |
|---|---|---|
[email protected] | true | false |
Category Affinities
Real-time| preferred_category | high_intent |
|---|---|
| Work & Meetings | true |
Engage · Profiles
Attributes
Every column on the unified profile. Each attribute traces back to the source event that produced it.
| Attribute | Type | Computation | Source | Coverage | Updated |
|---|---|---|---|---|---|
email | string | Latest non-null | web_sdk · form_submit, login | 74,318 (100%) | realtime |
ltv_eur | number | SUM(order.total) where status='paid' | shopify · order_paid | 62,401 (84%) | realtime |
last_seen | timestamp | MAX(event.ts) | any source | 74,318 (100%) | realtime |
activity_score | number | Decay-weighted 30d event count | computed | 74,318 (100%) | 5 min |
email_reachable | boolean | email AND NOT unsubscribed AND NOT bounced | computed | 69,884 (94%) | realtime |
preferred_category | string | Mode of page_view.category, 90d | web_sdk · page_view | 48,107 (65%) | 1 hr |
loyalty_tier | string | Reverse-ETL from loyalty.tier | loyalty platform | 21,884 (29%) | 15 min |
predicted_churn_30d | number | ML score (XGBoost v2.3) | operator | 74,318 (100%) | nightly |
Segment Your Profiles
Build audiences using real-time attributes only.
Total Audiences
6
2 added this week
Addressable Profiles
29,2 tis.
+12,4% change last 7d
Audiences in use
3
active audiences
Destinations0
Channels2
Syncs0
Journeys1
VIP · Active
Top spenders active in the last 90 days, on at least one channel.
1
8 412
28,7% of profile base
Reactivation candidates
Lapsed buyers with email consent, eligible for a win-back offer.
14 807
50,5% of profile base
Loyalty enrollment opportunity
Repeat buyers not yet enrolled in the loyalty programme.
—
size not calculated
Browse abandon · 24h
Users who viewed product pages without converting in the last day.
1
927
3,2% of profile base
Global suppression
Profiles excluded from all marketing send — bounced, unsubscribed, or do-not-contact.
4 434
15,1% of profile base
First-time buyers · 7d
Customers who made their first purchase in the last seven days.
1
619
2,1% of profile base
Engage · Audiences
New audience
Combine attribute filters and behavioural conditions. The size estimate refreshes as you build.
Match all of the following
Match any of the following
VIP · Active
Goal reporting
Attached Goals measured inside this realtime Audience. Conversion rate uses the whole Audience size as the denominator.
No Goals are attached to this Audience yet.
Audience Insights
Top signals, activation coverage, and sparse profile data.
Audience size
8 412
Baseline
29 178
Analyzed
120 dimensions
Email readiness
100% of this audience has Email Marketing Profile.
Data gap
0% of profiles in this audience have
decision_engine_last_eligible.Activation Readiness
Email
Email Marketing Profile
Coverage 100% · 8 412
Phone
Last Purchase Contact
Coverage 3% · 252
Consent
Push Opt In
Coverage 12% · 1 010
Country
Last Purchase Address
Coverage 44% · 3 701
VIP · Active
Include
Customer Value
lifetime_value
Greater than
Email Marketing Profile
consent
Is
Exclude
Last Checkout Started
started_at
Exists
Matching profiles
A random sample of people who match this audience right now.
da5b51b4-35f7-4bc6-9617-b410739e1a5f1c493b72-aac4-4f31-8b15-9d2e7b1a6c80a8a0a43a-6def-4b29-b7c1-8e6d4f3a2b91d1b4f7a3-3f5e-4912-a76c-3f8b9e0d7c52b698d1e8-a5fe-487c-9a3b-5d7c1f9e4a83VIP · Active
Audience overlap
Compare VIP · Active against your other realtime audiences. Each card shows the full breakdown.
Email reachable
Strong overlap
Only current670
Both7 742
Only compared61 472
VIP · Active strongly overlaps with Email reachable -- almost all VIPs are reachable by email.
Reactivation candidates
Pair to expand
Only current8 015
Both397
Only compared14 410
Pair them to expand coverage without cannibalizing your current VIP messaging.
High churn risk
Weak overlap
Only current8 311
Both101
Only compared5 207
Few VIPs are at churn risk -- but the ones who are deserve outsized attention.
Browse abandon · 24h
Fresh reach
Only current8 397
Both15
Only compared912
Use it when you want pure new reach -- browse abandoners barely overlap with VIPs.
Journey Canvas
Build, save, launch, and inspect versioned realtime journeys in Engage.
Spring reactivationDraft
Two-step nudge for high-value customers we haven’t heard from in 60--180 days.
Welcome seriesDraft
Day 1 / 3 / 7 onboarding nudges for first-time buyers.
Post-Purchase NurtureDraft
Nurture recent store buyers with personalized follow-ups.
Loyalty quarterlyDraft
No description yet. Open the editor to define the journey purpose and runtime settings.
Post-Purchase Nurture
Nurture recent store buyers with personalized follow-ups.
Ready to save
Canvas
Drag to pan, scroll to zoom. Add steps with the button on the right.
meiro-store-contact-form · store-form-submit - Cooldown controlled
meiro-store-contact-form · store-form-submit
EVENT TRIGGER Wait for attribute condition
Choose attribute
WAIT FOR ATTRIBUTE matched
timed out
Wait For Attribute contains invalid conditions.
Send Post-Purchase Thank You
Post-Purchase Thank You
EMAIL CAMPAIGN SEND success
error
Journey settings
Select a node to edit step behavior. Leave the selection empty to manage journey-level metadata and exit criteria.
Asset Library
Create reusable files, snippets, and links for Engage campaigns.
Thank You for Review Email Template
Templates / Campaigns
Newsletter Sign-up Banner
Library root
Master Email Template - Existential Supplies
Templates / Base
Email Header - Existential Supplies
Templates / Components
Email Footer - Existential Supplies
Templates / Components
Email Button - Dark Brand
Templates / Components
Cart Abandonment Banner
Library root
VIP Comeback Banner
Library root
Create and manage email campaigns for Engage audiences.
High-Intent Browser Recovery
DraftUpdated 24. 6. 2026 10:37
Audience
High-Intent Browsers
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
Order Confirmation - Existential Supplies
DraftUpdated 25. 6. 2026 08:32
Audience
Not set
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
Post-Review Thank You Campaign
DraftUpdated 24. 6. 2026 09:42
Audience
Not set
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
Newsletter Welcome Campaign
DraftUpdated 24. 6. 2026 08:50
Audience
All Customers with Email
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
Abandoned Cart Reminder
DraftUpdated 23. 6. 2026 12:52
Audience
Not set
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
VIP Loyalty Thank You
DraftUpdated 22. 6. 2026 16:18
Audience
VIP · Active
Version
Version saved
Schedule
Not scheduled
Last run
Not run yet
Delivery
No deliveries yet
Engagement
No events yet
Order Confirmation - Existential Supplies
DraftBuild, review, test, schedule, and inspect this email campaign.
Ready to send?
Choose who should receive this email.
Email provider access is connected.
Ready
Pick the audience that should receive this email.
Needs action
A saved email is ready to review and test.
Ready
Review the saved email and send a test to yourself.
Recommended
Choose when the campaign should send to the audience.
Next
Campaign basics
Confirm the audience, saved email, and send readiness before scheduling.
- Provider
- Connected
- Audience
- Not selected
- Recipients
- No audience selected
- Delivery filters
- Not required
- Version 3, subject "Order Confirmed: #{{ event_payload.transaction_id | default: 'Your Order' }}"
- Send time
- Not scheduled
- Updated
- 25. 6. 2026 08:32
Type to filter audiences
Activity
Delivery and engagement from audience sends and test activity.
Emails sent
3
Recipients
3
Opens
5
Clicks
0
Failed sends
0
Latest activity
18h ago
Reporting
Campaign and audience performance overview.
Meiro Email — Template
Export tab as PDF Start Date
End Date
T Campaign Name
1 day
Linear
Engagement
T Conversion Source
T Conversion Product
ENGAGEMENT
Default date range: Last 30 days (includes partial data for today)
Default attribution: Linear (1-day window), Engagement level
Default timezone: Europe/Prague
Sent
3,916
▼ 37.93% vs. 4.5.2026: 6,309
Opened
539
▼ 39.91% vs. 4.5.2026: 897
Clicked
12
▼ 57.14% vs. 4.5.2026: 28
Conversions (CV)
0
No change vs. 4.5.2026
Bounce Rate
0.72%
▼ 4.02% vs. 4.5.2026: 0.74%
Open Rate (OR)
13.76%
▼ 3.19% vs. 4.5.2026: 14.22%
Click-Through Rate (CTR)
0.31%
▼ 30.95% vs. 4.5.2026: 0.44%
Revenue
CZK 0
No change vs. 4.5.2026
Daily Sent & Revenue
Sent Revenue
Daily Opened, Clicked & Conversions
Opened Clicked Conversions
Conversion Funnel
SentDeliveredTotal OpensOpenedTotal ClicksClicked1 Week CV1 Day CV1 Hour CV
3,9163,8888415391412000