Article hero image
Marketing

How to maximize ROI of a Customer Data Platform through incremental revenue

5.12.2023

7 min read

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

Read now long-arrow-right-orange

Latest articles

All articles
Business
Data
Marketing
News
Product updates
Placeholder
Marketing

The new Google Analytics 4 – Big change for marketers?

16.6.2023

6 min read

Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

Read now long-arrow
Placeholder
Marketing

The power of advanced customer identity resolution in driving exceptional marketing results with CDP

14.6.2023

10 min read

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

Read now long-arrow
Placeholder
Marketing

Case study: How a CPG brand solved the third-party cookie problem

29.5.2022

6 min read

This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

Read now long-arrow
Placeholder
Marketing

The Apple Email Tracking Block – And a new strategy for your email analytics

7.5.2022

5 min read

Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.

Read now long-arrow
Placeholder
Marketing

Which type of a tech marketer are you?

17.8.2021

6 min read

There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.

Read now long-arrow
Placeholder
Marketing

Beat the 3rd party cookie ban, here's the plan

19.1.2021

10 min read

Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.

Read now long-arrow
Placeholder
Marketing

Welcome to Marketer's diary!

20.6.2019

2 min read

Meet Vera and her marketer's diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it's a guide through CDP.

Read now long-arrow
Placeholder
Marketing

What does the next decade have in store for the marketers?

15.4.2019

4 min read

One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.

Read now long-arrow
Placeholder
Marketing

3 Practical Tips To Make Your Remarketing Remarkable Again!

24.5.2018

5 min read

The opportunities with remarketing are endless - offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?

Read now long-arrow

Load more articles