How to maximize ROI of a Customer Data Platform through incremental revenue

If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.

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Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

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Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

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This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

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Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.

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There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.

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Have you ever thought about it? That the _only_ way to improve _anything_ is to measure it first? Because only when you measure your current effort, you’re able to say if your new effort is better or not. Without effective measurement, there’s nothing to compare.

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Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.

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Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing. Often thought to reach its demise over the last few years, Email has stubbornly stayed alive and relevant. And in 2020, it has become a level playing field for new online migrants and established brands alike.

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Meet Vera and her marketer's diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it's a guide through CDP.

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One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.

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