
How to Lower Customer Acquisition Cost with CDP and First-Party Data
13.1.2025
4 min read
In today’s rapidly evolving digital landscape, marketers face growing challenges—rising customer acquisition costs, stricter data privacy regulations, and diminishing returns from third-party data sources. To navigate these hurdles and drive impactful results, businesses must unlock the power of first-party data with CDP technology.
Latest articles

5 Ways to Get Smarter at Advertising: Improve ROAS While Reducing Ad Spend
4.11.2024
6 min read
Advertising can feel like pouring money into a black hole if it’s not done right. But with a few savvy strategies, you can cut through the noise, improve ad performance, and get better returns on your ad spend—all without relying on an agency. Here's how to boost ROAS (Return on Ad Spend) and make every ad dollar count.
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AI in Marketing: Balancing Experimentation with Driving ROI
23.10.2024
6 min read
Discover how artificial intelligence (AI) is transforming marketing, from personalized recommendations to predictive analytics. Learn strategies for balancing AI-driven experimentation with long-term ROI through real-world case studies, insights, and best practices.
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Navigating Personal Data Protection Laws with Meiro: OJK Compliance for BFSI
25.9.2024
4 min read
Meiro's mission is to ensure our clients can meet data privacy obligations with confidence. For businesses operating in the BFSI (Banking, Financial Services, and Insurance) sector, navigating OJK regulations is critical to maintaining trust and compliance, and Meiro is here to guide that journey.
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How to maximize ROI of a Customer Data Platform through incremental revenue
5.12.2023
7 min read
Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.
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Debunking the “Three Year Lie”: A New Approach to Retail Digital Strategy
14.11.2023
5 min read
If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.
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The new Google Analytics 4 – Big change for marketers?
16.6.2023
6 min read
Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?
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The power of advanced customer identity resolution in driving exceptional marketing results with CDP
14.6.2023
10 min read
Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.
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Case study: How a CPG brand solved the third-party cookie problem
29.5.2022
6 min read
This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.
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The Apple Email Tracking Block – And a new strategy for your email analytics
7.5.2022
5 min read
Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.
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Which type of a tech marketer are you?
17.8.2021
6 min read
There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.
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Scientific Marketing - The Best Form of Marketing
26.3.2021
6 min read
Have you ever thought about it? That the _only_ way to improve _anything_ is to measure it first? Because only when you measure your current effort, you’re able to say if your new effort is better or not. Without effective measurement, there’s nothing to compare.
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