How to maximize ROI of a Customer Data Platform through incremental revenue

The opportunities with remarketing are endless - offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?

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One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.

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Meet Vera and her marketer's diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it's a guide through CDP.

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There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.

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Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

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Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.

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Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.

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This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

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Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

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