Part 6: Marketing Trends of 2025 — How to Stay Ahead with Data, AI, and Experimentation

You’ve launched the campaigns, but did they work? In today’s fast-moving, multi-channel marketing world, clicks and open rates don’t cut it. This article explores how to measure what really matters: business outcomes. Learn how to run lift tests, track incremental impact, and build feedback loops that turn your customer data into decisions — not just reports.

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Activate customer data in real time for omnichannel marketing success. Learn how to sync audiences across channels to deliver timely, personalized experiences that boost ROI and reduce wasted spend.

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Discover why outdated, static segments fall short in today’s dynamic market. Learn how real-time, behavior-driven segmentation boosts conversions, minimizes wasted ad spend, and keeps your marketing efforts agile and effective.

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Explore the new martech playbook built on real-time signals, personalized experiences, privacy-first design, and seamless cross-channel orchestration. A must-read for marketers reshaping customer journeys in 2025.

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In today’s rapidly evolving digital landscape, marketers face growing challenges—rising customer acquisition costs, stricter data privacy regulations, and diminishing returns from third-party data sources. To navigate these hurdles and drive impactful results, businesses must unlock the power of first-party data with CDP technology.

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Advertising can feel like pouring money into a black hole if it’s not done right. But with a few savvy strategies, you can cut through the noise, improve ad performance, and get better returns on your ad spend—all without relying on an agency. Here's how to boost ROAS (Return on Ad Spend) and make every ad dollar count.

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Discover how artificial intelligence (AI) is transforming marketing, from personalized recommendations to predictive analytics. Learn strategies for balancing AI-driven experimentation with long-term ROI through real-world case studies, insights, and best practices.

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Meiro's mission is to ensure our clients can meet data privacy obligations with confidence. For businesses operating in the BFSI (Banking, Financial Services, and Insurance) sector, navigating OJK regulations is critical to maintaining trust and compliance, and Meiro is here to guide that journey.

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Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

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If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.

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Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

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Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

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This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

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Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.

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There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.

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Have you ever thought about it? That the _only_ way to improve _anything_ is to measure it first? Because only when you measure your current effort, you’re able to say if your new effort is better or not. Without effective measurement, there’s nothing to compare.

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Google finishes what they set out to do – ending support for 3rd party cookies in phases, and changing the data landscape forever.

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Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing. Often thought to reach its demise over the last few years, Email has stubbornly stayed alive and relevant. And in 2020, it has become a level playing field for new online migrants and established brands alike.

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Meet Vera and her marketer's diary. She will share with you what she has learned trying to get the most out of the customer data. Literally it's a guide through CDP.

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One of the key challenges facing marketers is a deep understanding of their customers. If you want to know what marketing experts had to say about marketing trends in 2020, grab a coffee and check out this article.

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The opportunities with remarketing are endless - offering you a sharpshooter-like precision in targeting to optimize your marketing spend. But the one question you may have is… Where do I begin?

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