WEBINAR: CDP ROI Playbook Book your spot →

Join the upcoming webinar: ROI Playbook for BFSI. Book your spot →

Article hero image
Marketing

How to Lower Customer Acquisition Cost with CDP and First-Party Data

13.1.2025

4 min read

In today’s rapidly evolving digital landscape, marketers face growing challenges—rising customer acquisition costs, stricter data privacy regulations, and diminishing returns from third-party data sources. To navigate these hurdles and drive impactful results, businesses must unlock the power of first-party data with CDP technology.

Read nowlong-arrow-orange
5 Ways to Get Smarter at Advertising and Improve ROAS While Reducing Ad Spend
Marketing

5 Ways to Get Smarter at Advertising: Improve ROAS While Reducing Ad Spend

4.11.2024

6 min read

Advertising can feel like pouring money into a black hole if it’s not done right. But with a few savvy strategies, you can cut through the noise, improve ad performance, and get better returns on your ad spend—all without relying on an agency. Here's how to boost ROAS (Return on Ad Spend) and make every ad dollar count.

Read nowlong-arrow-orange
AI in marketing ROI Quinn Pham
Marketing

AI in Marketing: Balancing Experimentation with Driving ROI

23.10.2024

6 min read

Discover how artificial intelligence (AI) is transforming marketing, from personalized recommendations to predictive analytics. Learn strategies for balancing AI-driven experimentation with long-term ROI through real-world case studies, insights, and best practices.

Read nowlong-arrow-orange
Placeholder
Marketing

Navigating Personal Data Protection Laws with Meiro: OJK Compliance for BFSI

25.9.2024

4 min read

Meiro's mission is to ensure our clients can meet data privacy obligations with confidence. For businesses operating in the BFSI (Banking, Financial Services, and Insurance) sector, navigating OJK regulations is critical to maintaining trust and compliance, and Meiro is here to guide that journey.

Read nowlong-arrow-orange
how to max ROI of CDP
Marketing

How to maximize ROI of a Customer Data Platform through incremental revenue

5.12.2023

7 min read

Businesses strive for efficient marketing and measurable returns, and CDPs unlock revenue by leveraging unified customer data in marketing. This blog explores how a well-implemented CDP can drive significant growth, delivering tangible results across industries.

Read nowlong-arrow-orange
a new approach to retail digital strategy by Paco Albie, co-founder, Digital Immersion
Marketing

Debunking the “Three Year Lie”: A New Approach to Retail Digital Strategy

14.11.2023

5 min read

If you’re one of the many marketers who has been told by an external agency partner that results from your data intelligence, personalisation and customer experience investments will take three years - consider sacking your agency. Or at least ask a series of hard questions.

Read nowlong-arrow-orange
Placeholder
Marketing

The new Google Analytics 4 – Big change for marketers?

16.6.2023

6 min read

Think web traffic analysis, and most would first think of Google Analytics – the golden standard for the category for years but why it is not enough in today's web world?

Read nowlong-arrow-orange
Placeholder
Marketing

The power of advanced customer identity resolution in driving exceptional marketing results with CDP

14.6.2023

10 min read

Understanding and engaging customers across devices and channels is complex. Yet, with customer identity resolution, enhanced insights, engagement, and ROI are achievable. Learn how it drives CLV and ROI growth.

Read nowlong-arrow-orange
Placeholder
Marketing

Case study: How a CPG brand solved the third-party cookie problem

29.5.2022

6 min read

This is last part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”.

Read nowlong-arrow-orange
Placeholder
Marketing

The Apple Email Tracking Block – And a new strategy for your email analytics

7.5.2022

5 min read

Apple updates regarding increased privacy of email tracking as well as new iOS 15 update which brings transparency of personal data usage. It also brings a bit of fear to marketers.

Read nowlong-arrow-orange
Placeholder
Marketing

Which type of a tech marketer are you?

17.8.2021

6 min read

There are only a million ways to build martech stack. The martech stacks are made by the Marketer and it is a reflection of more than just your company’s objectives, but also your individual style of working and your focus.

Read nowlong-arrow-orange
Placeholder
Marketing

Scientific Marketing - The Best Form of Marketing

26.3.2021

6 min read

Have you ever thought about it? That the _only_ way to improve _anything_ is to measure it first? Because only when you measure your current effort, you’re able to say if your new effort is better or not. Without effective measurement, there’s nothing to compare.

Read nowlong-arrow-orange

Load more articles