Meiro’s Lookalike Segments are made to broaden your marketing initiatives' reach, relevance, and Conversion Rates by leveraging CDP attributes and historical behavior to find more users within your CDP database who share characteristics similar to your target audience profiles, enhancing the precision of your targeting.
CPO | Co-Founder
Meet Lookalike Segments, our newest feature to find more users in your CDP database who share characteristics of your target audience segments, broadening reach, relevance and conversion rates of your marketing campaigns.
It is more powerful than lookalike modeling in 3rd-party advertising platforms for the following reasons:
Let’s dive deeper into how you can leverage this Meiro upgrade to your benefit.
Connect with more potential customers who share the same interests and behaviors as your target audience to improve your marketing performance. Lookalike Segments will harness the profile characteristics of your existing audience segments to find more similar prospects in your CDP database.
Send lookalike segments to other tools and platforms and target expanded audiences across Meta Ads, Google, HubSpot, or any other available destination in Meiro Integrations.
Dynamically target lookalikes in our native email and mobile push channels to market to a broader and highly relevant audience without leaving Meiro interface. No exports or CSV manipulation is required.
Dive deeper into the Lookalike Segment insights and gain a better understanding of your audience characteristics to optimize your messaging and campaign mechanics.
Find more users that fit the definition of your profitable customer groups and leverage lookalikes in brand awareness or acquisition campaigns.
Harness the power of purchase history, demographics, and CDP attributes to refine your targeting with Lookalike Segments, optimizing your spending for customer acquisition and reducing the cost per conversion.
Maximize your revenue potential by implementing Lookalike Segments in cross-selling campaigns, reaching users with an affinity for specific products or content.
Leverage lookalikes to maximize ad relevance and likelihood of engagement in order to scale your retail media strategy and improve business results.
Want to learn more about the feature and how can it be applied across different industries to craft audience segments for lookalike modeling? Visit out documentation for more in-depth outlook on this feature.
Look no further. Get in touch with our team of experts to see Meiro Customer Data Platform in action.
Pavel stands behind all the smooth operations and business growth. You would run into him in the queue at airports rather than in one place. Besides that, he enjoys chess, boxing, and history.