Expand reach and discover more leads

Client’s challenges:

High turnover and CLV, excellent credit score, multiple products adopted are all criteria of bank’s best customers. Finding more such customers is a challenge, and without proper segmentation tools, marketers miss opportunities to target broader audiences based on profitable customer groups.

Meiro’s solutions:

CDP enables marketers to capture their best customers in segments and model lookalike audiences off them for more efficient lead generation campaigns. There are several ways in which CDP users can create lookalikes to utilize them for cross-sell and prospect acquisition:

• Create an expanded lookalike audience based on the most profitable and loyal customer base in CDP
• Export audiences to ads platforms to create and activate lookalike audiences