Pavel stands behind all the smooth operations and business growth. You would run into him in the queue at airports rather than in one place. Besides that, he enjoys chess, boxing, and history.

pavel b.jpg

Pavel Bulowski

As we evaluate the achievements of the first half of 2023, Meiro remains committed to continuous innovation and delivering exceptional value to our users. Throughout this period, our unwavering focus on user-centric design has defined our progress. Here's a snapshot of our accomplishments.

![meiro cdp product update H1 2023](https://res.cloudinary.com/dnxlpdalu/image/upload/v1692192163/Meiro_Product_Milestones_A_recap_of_H1_2023_e21fa023ff.png)

Over the past six months, we've introduced 20 new features, each thoughtfully designed to empower you, our esteemed user. Our objective has been to provide you with deeper insights, increased efficiency, and the means to drive your business forward.

Yet, advancement doesn't solely hinge on the introduction of novel features. It's also about refining the existing framework to achieve utmost excellence. Adhering to this principle, we've implemented 29 enhancements to our platform. Every adjustment, every refinement brings us closer to ensuring your experience is both intuitive and rewarding.

Our journey towards perfection has not been without its challenges. In our pursuit of excellence, our proficient quality assurance team has promptly identified and resolved 90 bugs, reinforcing the reliability and security of our platform. Your feedback has been invaluable in guiding these enhancements.

## Introducing Key Updates

1. **Revamped User Interface: **We understand that a platform's effectiveness lies not only in its functionality but also in its design. With a modernized appearance, our user interface now features a left-aligned menu for effortless navigation. We've also reconsidered feature naming to create a more intuitive and efficient browsing journey.

2. **Mobile Push Notifications v1:** In today's dynamic digital landscape, real-time engagement holds paramount importance. Our latest addition, the native channel for [Mobile Push Notifications](/mobile-push/), addresses this need. Stay connected with your audience in real-time through easily accessible notifications.
![personalized mobile push notifications](https://res.cloudinary.com/dnxlpdalu/image/upload/v1692192959/Blog_image_detail_1_96421b92aa.png)

3. **Autoload – Seamlessly Integrated Feature:** Efficient [data integration](/product/data-collection/) is the cornerstone of operational success. Through the 'Autoload' feature, you can effortlessly extract customer events from the Meiro Events database to the Meiro Business Explorer. The outcome? A smoother, error-resistant, and swift data integration process.
![autoload integrations](https://res.cloudinary.com/dnxlpdalu/image/upload/v1692192958/Blog_image_detail_2_bbf64458bd.png)

4. **AI-Enhanced Content Creation:** Step into the future with our AI Content Assistant. Bid farewell to manual content creation and harness the capabilities of AI. Whether it's pop-ups, banners, or mobile notifications, our assistant ensures your content is not only effective but also finely tailored to the customers' expectations.
![ai assistant for campaigns](https://res.cloudinary.com/dnxlpdalu/image/upload/v1692192958/Blog_image_detail_3_a0f3d45183.png)

At Meiro, we're not simply developing a product; we're crafting experiences. Each new feature and improvement underscores our commitment to you. As you navigate through these updates, we eagerly anticipate your feedback. Together, we're not just envisioning the future; we're actively shaping it. Your partnership in this journey is truly appreciated.

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Meiro product milestones: recap of H1 2023

Meiro has formed a strategic partnership with [Labrys](https://labrys.global/) to jointly deliver data-driven, personalized customer experiences. Disrupting data silos and unifying customer data from multiple sources, making audiences available for true omnichannel communications both online & offline, hence creating orchestrated and data-driven customer journeys will be the focus areas of the alliance, while making this proposition true even behind company firewalls where required – for regulated industries, like finance, telecommunications and healthcare too.

**Labrys specializes in customer experience transformation**

Headquartered in Istanbul, with offices in Dubai & Sarajevo, Labrys is a digital growth partner & consultant for global Fortune 500 brands, bridging the gap between marketing & technology for future strategic business needs and to create sustainable positive EBITDA along with positive customer experiences. Their industry knowledge combined with deep expertise in marketing & technology domains enables leveraging standardized processes, marketing automation, data-driven analytics, and artificial intelligence/machine learning to deliver personalized experiences across different platforms. 

**A strategic partnership to drive long-term business value** 

_“The Meiro–Labrys partnership is an exciting step forward for us. Meiro helps clients to grow their business and deliver outstanding personalized experiences by eliminating data silos and activating customer data seamlessly across online and offline touchpoints. Labrys provides a comprehensive understanding of complex marketing technology integrations alongside deep omnichannel expertise and agile delivery experience. Together, we harness the full potential of digital transformation to rapidly deliver scalable and cost-effective solutions for ad & marketing budget optimization and increasing revenue streams. We place our clients on a solid path to success in an ever-fluctuating digital business landscape,”_ highlighted Jana Marle-Zizkova, Meiro co-founder and CEO. 

Commenting on this new partnership, Sinan Gunal, Managing Partner of Labrys, said: 

_“One of Labrys’ biggest strengths has always been helping customers to free the chains in data, while creating unified customer profiles for use either in advertising, marketing automation, or contact centers, CRM and all offline channels and with Meiro’s CDP platform, we hope to take that to the next level and enable our clients to gain actionable audiences & insights from their omnichannel customer journeys.”_ 

_“This is a very exciting time for Labrys to be collaborating with Meiro as we further solidify our footprint in the CEE, Turkey, Africa & Middle East to serve our clients. We look forward to combining our data-driven, both marketing and technology based strategic consulting approach with Meiro’s CDP capabilities to help our clients deliver highly personalized, timely, and seamless experiences for their customers.”_

Data-driven customer journeys with Meiro’s new partner, Labrys

[Meiro](https://www.meiro.io) and [Reprise Digital](http://reprisemena.com) have joined forces to provide data-driven, individualized experiences for Middle East customers as a preferred reseller of Meiro Customer Data Platform. The partnership will focus on delivering long-term value for businesses by using customer data that is extensive, meaningful, and ethically managed. Both companies have successfully run projects in the past with clients in South East Asia, where they have proven this approach. 

**Reprise Digital delivers data-driven solutions to the businesses** 

Reprise Digital is a global leader in performance marketing and delivers tools and services that analyze customer behavior and provide data-driven marketing solutions. Reprise Digital is the world’s largest performance marketing network, with over 3,000 experts in 68 offices in 48 markets.  

**Meiro – A Customer Data Platform delivering an all-in-one customer data tool** 

Meiro is a tech company based in Singapore with a strong presence in Southeast Asia, Australia, and Central Europe. Meiro integrates online & offline customer data from any touchpoint into one easy-to-use platform. A customer data platform generates a real-time [Single Customer View](https://www.meiro.io/product/single-customer-view/), including customer insights, audience segmentation, and predictive features that can be activated across all marketing/sales channels.  

**A strategic alliance to drive long-term business value in UAE** 

Meiro CDP's flexibility offers cloud or on-premise hosting which meets the needs of companies in UAE that Reprise Digital works with and represents. We are aware of privacy concerns in the Middle East specifically in relation to government entities and certain countries that still require customer data to be locally stored on an organization's infrastructure. Meiro and Reprise Digital together are able to offer companies a data solution that perfectly fits their business needs and complies with local laws.  
![Leica-LEICA-Q2-02-11-2022-L1001329-1.jpg](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687210092/Leica_LEICA_Q2_02_11_2022_L1001329_1_7cbbb824fe.jpg)
_“With Meiro CDP, clients have immediate access to real-time customer data management tools, which enable them to achieve personalization objectives and goals. Furthermore, immediate access to customer data improves marketing performance, and customer satisfaction, and allows businesses to make decisions based on their own data. Meiro has limitless connectivity to any data source and the clients are not limited even when they use a custom data source._ 

_Meiro CDP has the unique ability to be deployed on-premise or in the cloud to meet the strictest privacy laws in regulated industries. In addition, Meiro's customer data platform helps to emphasize customer experience, lifetime value, and loyalty.”_ adds Jana Marle-Zizkova, Meiro co-founder and CEO. 

Commenting on this new partnership Stuart Mackay, Managing Director of Reprise Digital, says: 

_“With regards to the digital marketing realm, CDPs are critical for brands embarking on their 1st party data journey. This technology will significantly alter client marketing, customer care, and online and offline marketing through the delivery of personalized communications. If we are to provide our clients with the highest quality marketing services, we must offer them solutions that we know will improve their business. 

The partnership with Meiro includes not only the technology itself but also a close connection to the customer data industry. With this partnership, Reprise Digital will gain another strong technological ally as well as close access to data and digital trends information from industry experts.”_

Meiro has a new strategic partner Reprise Digital

We released a new update that helps with diagnosing problems with profile stitching and assists with advanced usage of web banners.
**Diagnostic reports of suspicious customer entities**
A new report in the [Diagnostic Dashboard](https://docs.meiro.io/books/meiro-business-explorer/page/tab-data#bkmrk-diagnostic-dashboard-0) informs about problematic entities with unusually high numbers of events. An additional warning is displayed on the Customer Profile. Entities with an unusually large number of events may indicate problems with the configuration of your profile stitching 
![Screenshot-from-2022-10-12-17-28-36.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687190142/Screenshot_from_2022_10_12_17_28_36_a18ec261b5.png)

**Web banners: IP address condition accepts CIDR notation** 
Web banner developers can now easily blacklist or whitelist IP address ranges in banner conditions using [CIDR notation](https://en.wikipedia.org/wiki/Classless_Inter-Domain_Routing#IPv4_CIDR_blocks). 👉 [Learn more](https://docs.meiro.io/books/meiro-business-explorer/page/pop-up-web-banners-create-form-conditions#bkmrk-device) 
![Screenshot-from-2022-10-12-18-10-29-1024x81.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687190185/Screenshot_from_2022_10_12_18_10_29_1024x81_7970c33b33.png)

**Web Banners: Sticky condition summary** 
We made the bar with condition summary sticky, so it always stays visible and helps with orientation in large condition trees. 

**Web Banners: Frequency Cap**
Frequency cap can now be specified for both embedded and popup web banners for each banner individually. Caps can be specified on a per-user basis, with independent limits per session, per time interval, and for a total number of banner impressions for a user. [👉 Learn more](https://docs.meiro.io/books/meiro-business-explorer/page/embedded-web-banners-create-form-conditions)
 ![Screenshot-from-2022-10-12-18-49-31.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687190237/Screenshot_from_2022_10_12_18_49_31_52ba7babf3.png)
 
**Popup Web Banners: HTML gallery info page** 
Each HTML gallery entry now includes an info page explaining the benefits, prerequisites, and possibly the complexity of setting up the corresponding web banner. [👉 Learn more](https://docs.meiro.io/books/meiro-business-explorer/page/web-banners-use-cases-library-html)
![Screenshot-from-2022-10-12-19-02-26.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687190270/Screenshot_from_2022_10_12_19_02_26_c4d037e4c9.png)

Meiro Business Explorer: Diagnostic reports and Web Banner improvements

We released a new update that will help you to navigate the customer data platform. 

**Time and author of last modification for Web Banners and Segments**
For larger teams, the overview screens for both Web Banners and Segments now display the timestamp and author of the last modification. 👉 [Learn more](https://docs.meiro.io/books/meiro-business-explorer/page/tab-segments) 

**Supported Destinations**
A new bar in the Segment – _Export screen_ helps you discover destinations already supported by Meiro where you can target your segmented audiences. 

**Access to attribute\_id**
Useful for developers, the attribute identifiers are now displayed in both Data 👉 Attributes and Setup 👉 Attributes screens. Both screens now also allow searching by attribute identifiers. 

![Attribute ID Meiro CDP](https://res.cloudinary.com/dnxlpdalu/image/upload/v1692300252/Attribute_Identifiers_273cbaff9c.png)

Meiro Business Explorer: Modifications, segment export, and access to attributes

Another improvement of Meiro Business Explorer gives our users more options when creating web banners and using condition operators. 
**Web banners: IP address condition** 
Use the new IP address condition to restrict (blacklist) certain IP addresses from seeing the web banner. The new condition is available for both pop up and embedded web banners under the condition type _Device: IP address_. [👉 Learn more](https://docs.meiro.io/books/meiro-business-explorer/page/pop-up-web-banners-create-form-conditions#bkmrk-device-0) 
**Copy-paste multiple values into multi-value editors**
When using condition operators that accept multiple values such as _contains-any-of, equals-any-of_ you can now paste multiple values at once, by simply copy-pasting a text which contains them as a comma-separated list.

Meiro Business Explorer: IP address blacklisting for web banners

A new addition to Meiro Integrations – Klaviyo. This loader allows creating, populating, and updating Klaviyo lists with contacts from Meiro segments. 
The loader fully supports the flexible structure of Klaviyo’s contacts so you can populate contact’s standard and [custom properties](https://help.klaviyo.com/hc/en-us/articles/115000250912-About-Custom-Properties). The loader can be also used to trigger Klaviyo’s flows by combining its ability to update lists with Klaviyo’s [list-triggered flows](https://help.klaviyo.com/hc/en-us/articles/360003031652-How-to-create-a-list-triggered-flow).  

With the new Klaviyo destination now available in Meiro Business Explorer, fully automated email communication with segmented audiences is just a matter of a few clicks. 

👉 [Learn more on how to configure Klaviyo Loader](https://docs.meiro.io/books/meiro-integrations/page/loader-klaviyo) 
👉 [How to set up Klaviyo destination in Meiro Business Explorer](https://docs.meiro.io/books/meiro-business-explorer/page/setup-guide-export-to-klaviyo)
👉 [How to export and where to find your segmented audience in Klaviyo](https://docs.meiro.io/books/meiro-business-explorer/page/segment-export-klaviyo)

Meiro Integrations: Klaviyo

Sometimes it's needed to delete something – either you made a mistake, or you want to clean up a little bit and get rid of the testing stored in Meiro CDP. Now when you do, you don't have to worry about your work being lost forever. Let's have a look at the new functionality which will save you from mistakenly deleting something. 
**Deleted web banners are moved to Trash** 
Deleted web banners are now moved to the trash instead of being removed permanently. A deleted web banner can be safely restored from the trash. A restored banner will be automatically disabled to prevent accidental activation upon restoration. 
**Trash UI clean up** 
In Trash, you can now navigate the deleted objects by their types or search by their name. Each deleted entry conveniently shows who and when deleted the object.
![M9KnyQZ8HDALFcmQ-image-1658916130074-01-51.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189732/M9_Kny_QZ_8_HDAL_Fcm_Q_image_1658916130074_01_51_9c5208eeab.png)

**Audience API returns segments customer belongs to** 
Audience API now returns a list of segments to which the customer belongs. You can use tags in an API request to refine which segments should be considered during evaluation. Returned segments are ordered by the time of their last modification. Use this information in web banner conditions or other customized personalization relying on our API calls. We have focused on preserving the low latency of the Audience API even when this new information is now included. [Learn more](https://docs.meiro.io/books/meiro-knowledge-base/page/meiro-audience-api).

Meiro Business Explorer: Web Banners can now be safely deleted and restored. Audience API returns customer segments

A new bulk loader optimized for high-volume loads of your data assets from Meiro into the Snowflake data warehouse or data lake. It is optimized for convenient upload directly from the Meiro instance, without any need for intermediate blob storage. Supports both incremental as well as full table loads. [Learn more on how to configure Snowflake Loader](https://docs.meiro.io/books/meiro-integrations/page/loader-snowflake)

Meiro Integrations: new Snowflake Loader

![Blog-release-note-2.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189414/Blog_release_note_2_406bf01a75.png)

This release is all about improving your productivity with web banners personalization. The template gallery contains a selection of HTML templates frequently used across industries. From generating contacts in exchange for promo codes to boosting revenue via abandoned basket reminders you can customize the template to build your next web banner. The template gallery will also inspire you on how to use your customer data better in website personalization. All templates are structured so they are easy to modify and accompanied by detailed documentation. 
The gallery can be accessed conveniently directly from the web banner design section. How about checking out the [Black Friday sale template](https://docs.meiro.io/books/meiro-business-explorer/page/web-banners-use-cases-library-countdown-black-friday)?
![Template-gallery.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189504/Template_gallery_7c7655ed29.png)

### **Web banner segment condition**

![Blog-release-note-1.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189531/Blog_release_note_1_5bc7476127.png)
New segment condition for web banners makes displaying banners to desired audiences only a matter of choosing a segment and picking a user identifier of your preference.  

### **New operators in web banner conditions**
![Blog-release-note-2-2.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189547/Blog_release_note_2_2_5c762666ba.png)
Two new operators '**_contains any of'_** and '**_doesn’t contain any of'_** simplify filtering against a set of multiple values to a single condition, thus making your condition tree more readable and manageable.

Meiro Business Explorer: Web banner productivity improvements

_SINGAPORE, 26 JULY 2022 – Meiro Customer Data Platform has formed a strategic partnership with Ameex Technologies to jointly deliver data-driven, personalized customer experiences. Driving long-term value for businesses using rich, meaningful and ethically managed customer data will be the focus areas of the alliance._

Ameex makes omnichannel personalized experiences possible
---------------------------------------------------------

Headquartered in the USA with offices in India, Singapore, and Belgium, Ameex Technologies is a digital growth partner for global Fortune 500 brands, building user-centric, integrated, and re-usable technology that aligns with current and future strategic business needs. Their industry knowledge combined with deep expertise in leveraging standardized processes, automation, data-driven analytics, and artificial intelligence/machine learning allows them to deliver personalized experiences across different platforms.

A strategic partnership to drive long-term business value
---------------------------------------------------------

![jana-krrruh.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687209808/jana_krrruh_9bc7cfd283.png)
_“The Meiro-Ameex partnership is an exciting step forward for us. Meiro helps clients to grow their business and deliver outstanding personalized experiences by eliminating data silos and activating customer data seamlessly across online and offline touchpoints. Ameex provides a comprehensive understanding of complex marketing technology integrations alongside deep omnichannel expertise and agile delivery experience. Together, we harness the full potential of digital transformation to rapidly deliver scalable and cost-effective solutions for ad & marketing budget optimization and increasing revenue streams. We place our clients on a solid path to success in an ever-fluctuating digital business landscape,” highlighted Jana Marle-Zizkova, Meiro co-founder and CEO._ 
![Ranga-Srinivasan.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687209844/Ranga_Srinivasan_919711bde6.png)
Commenting on this new partnership Ranga Srinivasan, the President and CTO of Ameex, said: 

_“One of Ameex’s biggest strengths has always been helping customers make sense out of their data and with Meiro’s CDP platform, we hope to take that to the next level and enable our clients to gain actionable insights from their omnichannel customer journey,”_

_“This is a very exciting time for Ameex to be collaborating with Meiro as we further solidify our footprint in the Asia Pacific to serve our Singapore clients & expand into emerging markets like Indonesia, Thailand, and Vietnam. We look forward to combining our data-driven, strategic consulting approach with Meiro’s CDP capabilities to help our clients deliver highly personalized, timely, and seamless experiences for their customers.”_

About Meiro
-----------

Meiro is a self-funded tech startup based in Singapore with a strong presence in Southeast Asia, Australia, and Central Europe. We work with organizations going through digital transformation with the aim of engaging customers in a highly personalized way. 

We unify all of the company’s customer data (from online/offline touchpoints) into one easy-to-use platform. The platform persistently generates a real-time Single Customer View, including customer insights, audience segmentation, and predictive features that can be activated across all marketing/sales channels. 

Our CDP enables businesses to maximize customer lifetime value, and execute retention and acquisition strategies with the goal of increasing revenue & ROI, and optimizing advertising & marketing budgets while creating outstanding customer experiences. 

Meiro has transformed corporations in finance, retail, e-commerce, telecommunications, automotive, entertainment, and FMCG industries across the globe by assisting in optimizing the customer’s experience. Beyond that, we have a strong social mission of driving diversity and inclusion in the technology space as the founding partner of the non-profit organization, She Loves Data. To learn more about Meiro, visit [www.meiro.io](https://www.meiro.io/)

About Ameex Technologies
------------------------

Ameex Technologies is a digital transformation and delivery partner helping clients ideate, design, build and deploy next-generation, deeply integrated digital technology solutions. Established in 2007, Ameex brings together content, commerce, data, and technology to deliver exceptional omnichannel experiences for their customers. 

Ameex’s deep industry knowledge combined with its expertise in leveraging standardized processes, automation, data-driven analytics, artificial intelligence, and machine learning allows them to seamlessly deliver personalized experiences across different platforms.

Some of the world’s largest Fortune 500 companies & leading mid-market brands rely on Ameex’s established, global team of 600+ experts to deliver innovative, business-driven solutions. Ameex is headquartered in Chicago, IL with offices in Singapore, Belgium, and Chennai. To learn more, please visit [www.ameexusa.com](https://www.ameexusa.com/) 

**To learn more about our joint successes and how Meiro and Ameex are working together in the APAC region, please contact Meiro at marketing@meiro.io.**

Meiro Customer Data Platform has formed a strategic partnership with Ameex Technologies

![blog-release-note.png](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189323/blog_release_note_5aa62cd993.png)
Our customer data platform is all about data, activation, and analytics. And sometimes is great to have an overview of your Meiro users. With Meiro CDP you can see valuable data about the activity of your account users. Check the newest reporting for the activity of users across Meiro Business Explorer:

*   Total number of users, activated, never activated, and deleted users
*   Total number of logins
*   Customers tab interactions
*   Customer detail interactions
*   Custom Segments interactions
*   Featured Segments interactions
*   Smart Segments interactions
*   Data tab interactions
*   Reporting tab interactions
*   Pop up web banners tab interactions
*   Embedded web banners tab interactions
*   Promo codes tab interactions

That's not all, you can filter it out based on pre-set filters:

*   date range
*   users, users' roles, or domains of users' emails.

With this feature, you have control of users' activity and can make adjustments based on that. See the [users' activity tab](https://docs.meiro.io/books/meiro-business-explorer/page/users-activity-tab-in-details) documentation to learn how monitoring users' activity can be handy for you and your team.

Meiro Business Explorer: reporting about users' activity

Salesforce is the world's most known CRM platform dominating the worldwide CRM market with [over 23% market share in 2021.](https://www.salesforce.com/news/stories/salesforce-ranked-1-in-crm-market-share-for-eighth-consecutive-year/#:~:text=Awards%20and%20Recognition-,Salesforce%20Ranked%20%231%20in%20CRM%20Market%20Share%20for%20Eighth%20Consecutive,latest%20Worldwide%20Semiannual%20Software%20Tracker.) The reason why companies use CRM is simple: CRM allows you to efficiently unify functions of the business and archive all the important information about customer success. CRMs are widely used by marketing, sales, commerce, service, and IT team so they can all work as one from anywhere.

**Holistic integration** **capability of Meiro CDP**
----------------------------------------------------

Data architecture within the organization can be tricky, with all the ad systems, platforms, and tools needed to compete in the digital age. As a Salesforce user, you probably are aware of the complexity of the Salesforce environment which can be overwhelming for a user. That is where Meiro can help you. All the data activation will easily happen within CDP without you changing a single thing about your data architecture.  

You don't need to buy more integrations or give away systems you are used to. Meiro CDP integrates everything together without additional cost. You will streamline the customer relationship management process by connecting all the valuable customer information to Meiro CDP.

**Effectiveness of Meiro CDP & Sales Force**
--------------------------------------------

Your CRM system can be one of the sources of information about your customers or other business relationships. The situation where you store the data about your customers in many different places becomes very difficult when you need to access all the data at once to see a bigger picture.  

That's where Meiro CDP plays a crucial role. The customer data platform takes all the customer data not only from the CRM system but also from social media ads, email communication, customer service communication, etc., and neatly brings it together.  

CDP will create customer profiles with all the relevant information stored in one place. With rich data like that, your company has the power to create an outstanding customer experience and truly personalized marketing activation. 

**Drive more personalized engagement** **to utilize Salesforce with Meiro CDP**
-------------------------------------------------------------------------------

Meiro offers integration with data collected by Salesforce and enables you to load and enrich data back to the Salesforce environment. Meiro CDP smoothly connects your data from Salesforce Sales Cloud, Salesforce Marketing Cloud, and Salesforce Commerce Cloud. While using Meiro CDP, you'd be able to activate data from Salesforce on other platforms (check out [all our integrations](https://www.meiro.io/integrations/) available for Meiro users). 

What is the added value of these integrations? Your company doesn't have to worry about changing your tools, or switching from platforms you are used to. Meiro solves this puzzle with its limitless connectivity.

#### [**Salesforce Commerce Cloud**](https://docs.meiro.io/books/meiro-integrations/page/connector-salesforce-commerce-cloud) 

This B2C or B2B commerce cloud helps businesses to increase conversion rates and keeps you well informed about our commerce platform. Again this tool works wonders for your sales team. When connected to Meiro CDP, all the data from all your data sources are unified and ready to be activated in any other platform you choose. [Documentation](https://docs.meiro.io/books/meiro-integrations/page/connector-salesforce-commerce-cloud)

#### [**Salesforce Sales Cloud**](https://docs.meiro.io/books/meiro-integrations/page/connector-salesforce-sales-cloud)

If your focus is on closing deals, this is a great tool for your business. This CRM helps your team to track your business opportunities and have all your contacts handy. When this Salesforce Sales Cloud is connected to Meiro CDP you'll get stitched all the information from marketing campaigns, website activity, and more in one place. [Documentation](https://docs.meiro.io/books/meiro-integrations/page/connector-salesforce-sales-cloud)

#### [**Salesforce Marketing Cloud**](https://docs.meiro.io/books/meiro-integrations/page/loader-salesforce-marketing-cloud) 

The last cloud we have on our menu today is Salesforce Marketing Cloud. It can work as a data warehouse that stores the marketing data in one place. This tool can help you to create marketing communication automation or manage social media activity. Unlike Meiro CDP, your team will probably need a specialized team to run this tool. When this tool is integrated with Meiro CDP anyone even without an analytical background can work with this data. [Documentation](https://docs.meiro.io/books/meiro-integrations/page/loader-salesforce-marketing-cloud)

Connect Salesforce ecosystem with any customer data source with Meiro CDP

Welcome the new channel for activation that combines pop-up web banners and embedded web banners in an orchestrated omnichannel personalization strategy. 
Embedded web banners appear natively within the website content. You can display multiple embedded web banners on the website at the same time to the audience of your choice. 
Use full power on the Meiro CDP and data collected from the various data sources, and display embedded web banners to the segmented audience of your choice. Promote events, drive attention to special announcements, upsell/ cross-sell specific items, and more. 
Check common use cases for [embedded web banners](https://docs.meiro.io/books/meiro-business-explorer/page/web-banners-use-cases-library-html)  
(ready to use examples of [HTML codes)](https://docs.meiro.io/books/meiro-business-explorer/page/web-banners-use-cases-library-html) 
Real personalization on your website: Set embedded web banners, it’s easy! Check this [short video tutorial (<1 minute),](https://youtu.be/4JS_QDn2Sik) [article](https://docs.meiro.io/books/meiro-business-explorer/page/embedded-web-banners-quick-tutorial-step-by-step) and learn about [available settings.](https://docs.meiro.io/books/meiro-business-explorer/page/embedded-web-banners-create-form-conditions)  
![embedded-web-banners.d81ddea1.jpg](https://res.cloudinary.com/dnxlpdalu/image/upload/v1687189158/embedded_web_banners_d81ddea1_fd7c04630b.jpg)

Meiro Business Explorer: embedded web banners

**TikTok integration**
Create custom audiences in TikTok based on the audiences segmented within Meiro Business Explorer. 
[How to set up TikTok integration in Meiro Integrations](https://docs.meiro.io/books/meiro-integrations/page/loader-tiktok) 
[How to setup TikTok destination in Meiro Business Explorer](https://docs.meiro.io/books/meiro-business-explorer/page/setup-guide-tiktok-destination) 
[How to export segment to TikTok destination and where to find your exported audience](https://docs.meiro.io/books/meiro-business-explorer/page/segment-exports-tiktok) 
[Check out all currently available Meiro](https://docs.meiro.io/books/meiro-integrations/page/introduction-to-meiro-integrations-with-list-of-integrations)