Utilize rich insights and predictive behavioral signals collected by Meiro CDP to craft and send highly-personalized app notifications to delight customers, boost engagement, and drive action.
As a bank we put data security and privacy as the most important criteria for choosing CDP. We’ve explored numerous options including Salesforce and Adobe, but surprisingly they were not able to accommodate our data privacy needs across APAC. On the contrary, Meiro helped us to set up CDP within our own on-prem infrastructure, so we were able to meet requirements to host data locally.
We focused on a few key use cases, including targeting abandoned carts and creating personalized exit popups. We quickly saw the improvement on ROI, and almost 2X revenue growth.
Implementing first the most crucial use cases as abandon cart and personalised exit pop ups, after a few months we already generated revenue that covered Meiro’s license costs!
Compared to other vendors, Meiro’s identity stitching rules are accurate and flexible, which helps us to get precise consolidated customer profiles across channels and devices. Using that, it´s possible to deliver truly personalised customer experiences and in real-time and get better ROI.
With Meiro, we can display targeted content and ads in real time, which is highly important in retail. This helps us optimize our ad spend and enhance the performance of our marketing campaigns. Also, the pricing is transparent and clear. We did not spend any additional money and had all the needed features available.
Crafting highly relevant push notifications has never been more accessible — pick from a myriad of real-time data attributes such as product affinity, behavior and transaction history, location, demographics and more to segment your audiences and power your app notificationa with personalization for maximum engagement and conversion. All within the single Meiro CDP interface.
Call to specific actions based on user behavior history to target users only with the kind of products they are interested in and prime them for the next move. Automate incomplete checkout recovery campaigns by sending triggered personalized push notifications. High-quality real-time data collected and centralized in CDP makes such high-precision personalization possible.
Use predictive insights to your advantage — anticipate customers’ needs and use them to craft nurturing drip campaigns and move your users down the marketing funnel. Tailor your messages in response to the user’s specific behavior — recommend new products or let them know when it is time to replenish.
Meiro CDP will help you leverage the entirety of collected customer data to craft and send out personalized push notifications to the desired audience segments and maximize your brand engagement, ROI, and user experience.