Personalized product recommendations

Client’s challenges:

With thousands of SKUs, the challenge is to leverage customer's past purchase history to recommend relevant or complementary products at the right time.

Meiro’s solutions:

Meiro uses machine learning algorithms to analyze a broad range of behavioral signals (e.g., purchase history, product returns, marketing campaign interactions, page views) to identify patterns and preferences in customer behaviour. With this information, you can apply promo codes to recommended products and promote them through ads, encouraging purchases. Additionally, personalized web banners, emails and mobile push notifications can target the customers showcasing relevant products with a higher margin.