Karel Holub
Karel has more than 15 years of experience working with systems designed for personalized customer communication. He assists companies in setting up large-scale personalized messaging, improving the customer experience, and building their brand image through intelligent communication.
Latest articles
Part 2: How to Build Unified Customer Profiles for Powerful Personalization
17.4.2025
6 min read
Discover how unified customer profiles transform fragmented data into actionable insights. Learn to harness identity resolution, enrich behavioral data, and ensure compliance to drive personalized marketing and build lasting customer trust.
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Part 1: Why Customer Data Is the New Marketing Currency (And How to Use It)
9.4.2025
5 min read
In a world of saturated digital noise, brand success now hinges on how effectively they harness customer data to deliver relevance at scale. Customer data—especially zero- and first-party signals—has become the new marketing currency, fueling personalized engagement while meeting rising privacy expectations.
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