Chemist Warehouse unleashes retail media growth with Meiro CDP

Solving identity management challenges

Meiro CDP resolved Chemist Warehouse's data management challenges by implementing a complex identity resolution which in turn enabled the consolidation of a holistic customer view and comprehensive customer profiling. With precise first-party data available in Meiro, Chemist can now see the complete history of users across devices and platforms, encompassing both known and anonymous interactions.

These features enabled Chemist Warehouse to centralize data points, gain better insights into customer behavior, and unlock numerous opportunities for growth while ensuring a gradual and solid progression.

Enrichment of customer data

The CDP enriched segments with smart attributes using custom predictive models, which offered granular customer insights and hyper-targeting capabilities across various product categories. Besides, probability scoring, predictive segments, and custom algorithms were implemented and used for audience expansion.

Data activation across 13+ channels

Meiro enabled Chemist’s team with simple segment building and the capacity to export audiences across various destinations and marketing channels, streamlining Chemist’s processes and saving time.

Dedicated customer support

Another notable benefit was the exceptional customer support provided by the Meiro team, who guided Chemist Warehouse, educated their team and business, and helped them maximize the potential of the platform. This dedicated customer support has proven invaluable in facilitating their business growth and enhancing their marketing automation and campaign efficiency.

Campaign efficiency and personalization

Meiro CDP's rich data sets have generated significant incremental value for Chemist Warehouse's retail media business. By leveraging customer data collected with Meiro CDP, Chemist Warehouse has been able to monetize more of its digital audience than ever and allow its retail partners to deliver 1:1 messages against both loyal brand customers and competitor brand customers. Leveraging Meiro’s native audience integrations, Chemist Warehouse has expanded audiences for partners across multiple platforms and created custom segments tailored to each brand. This approach enhances the effectiveness of campaigns, promotes long-term collaboration, and strengthens loyalty with their partners.

Implementation of audience segment gallery

Additionally, Chemist Warehouse's suppliers can explore audiences and self-serve through a segment gallery, allowing them to examine Chemist Warehouse's audiences and build media plans independently, allowing them to tap into brand media budgets never before allocated to retail partnerships. This added automation streamlines the process of media planning and campaign execution for their partners, media agencies, and brand managers, further enhancing the overall win-win which is achieved for both retailer and brand.

Understanding the media value of a single customer

The ability to give brands access to real-time insight into their customer base and transactional feedback on the influence of their marketing dollars has ingrained Meiro’s CDP as a core component of its digital growth. Understanding the media value of a single customer allowed retail brands to invest in extended marketing. Besides, Meiro helped expand the monetization opportunities and placement of their omnichannel customers to CMOs, Media Agencies, Brand Managers, and Social Media Managers.

In conclusion, Chemist Warehouse's adoption of Meiro CDP has led to improved marketing efficiency, stronger partnerships, and increased budgets for its digital retail media program. By showcasing its added value and leveraging the power of data, Chemist Warehouse continues to attract potential customers and thrive in the competitive retail pharmacy industry.