Double opt-in

Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.

Client’s challenges:

The challenge is to design a DOI system that is effective in ensuring that customers have given their consent to receive email campaigns from the company.

Meiro’s solutions:

To ensure compliance with email marketing regulations and enhance the quality of email subscribers, a Double Opt-in (DOI) system is recommended. This system sends a confirmation email or a push notification to customers after they sign up, with a link that the customer must click to confirm their email address and consent to receive email campaigns.

Click-through rate (CTR)
Open rate
Push notifications
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