Build trust with customers and improve reach of direct marketing campaigns with a Double Opt-in (DOI) system for receiving consent.
The challenge is to design a DOI system that is effective in ensuring that customers have given their consent to receive email campaigns from the company.
To ensure compliance with email marketing regulations and enhance the quality of email subscribers, a Double Opt-in (DOI) system is recommended. This system sends a confirmation email or a push notification to customers after they sign up, with a link that the customer must click to confirm their email address and consent to receive email campaigns.
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