Lead prioritization

Client’s challenges:

Inbound leads vary in quality and volume, sometimes exceeding a call centre's daily capacity. Prioritising leads based on first-in-first-out (FIFO) is suboptimal, as it may overlook VIP customers further down the list.

Meiro’s solutions:

Meiro utilizes identity management to analyze customer behavior and product ownership. It also checks internal databases for pre-scoring to enrich incoming leads and calculate their score, enabling sales teams to prioritize high-potential prospects.

Leads are enriched with attributes e.g.: 

• Owned products
• Pre-approved products 
• Credit scores
• Behavior (product affinity), etc.