Increase revenues by monetizing premium content with paid subscription sales.
Media brands have difficulty identifying the propensity of a free user to become a premium subscriber and expose them with offers at the right moment.
With CDP you can identify highly engaged users and their likelihood to convert based on their behavioral patterns. Then, you can segment those users and target them with emails, push or web banners with special deals. Additionally, utilize banner space and campaign budget to personalize offers to other user segments, as opposed to showing same message across the board.
Look no further — unleash the full potential of your customer data with Meiro.